Promise 87: Promote the Philippines as a prime tourist destination

Posted at 07/25/2010 1:27 AM | Updated as of 07/24/2014 11:22 PM


The Promise
Noynoy Aquino will promote the Philippines as a prime destination that offers world-class tourist facilities and products through sustainable economic development while protecting and preserving the environment.

The Aquino campaign platform: Action plans on Tourism

In progress

June 26, 2014: The Department of Budget and Management released P554.4 million in tourism campaign funds to boost efforts in showcasing the country's products, landmark destinations, and services. Budget Secretary Butch Abad said the fund will support the marketing and promotional activities of the Tourism Promotions Board, which include organizing trade and consumer fairs, exhibitions and multimedia campaigns. (Continue Reading)

May 19, 2014: President Aquino is in Legazpi City to grace a United Nations conference on climate change and tourism as well as inaugurate new buildings in Bicol University. He will be the guest speaker at the UN World Tourism Organization - ASEAN International Conference on Tourism and Climate Change to be held at the Oriental Hotel. Aquino, along with key officials and Tourism Secretary Ramon Jimenez, will be welcomed by Albay Gov. Joey Salceda. (Continue Reading)

April 7, 2014: The Department of Tourism was voted as "Best National Tourism Organization" for 2013 by travel and tourism professionals in South India. The DOT was cited by the South India Travel Awards for its successful branding campaign and roadshows in the cities of Chennai, Hyderabad, and Bangalore. (Continue Reading)

March 5, 2014: The Department of Tourism should consider promoting the Philippines as an ideal destination for filming movies, an executive of an international travel search engine said. “As predictions of global tourism growth rise to the greatest levels in history, filmmakers join tourism bodies to maximize the impact a film’s location has on today’s more adventurous travelers,” said Joachim Holte, chief marketing officer of Wego. (Continue Reading)

March 20, 2014: The Philippine government plans to upgrade 12 airports, including Manila's dilapidated main international airport, as it seeks to attract 10 million foreign tourists by 2016 and help fuel one of Asia's fastest growing economies. Three of the projects have a combined cost of up to P54.6 billion ($1.22 billion), while costs for others are still being finalized. (Continue Reading)

March 13, 2014: A boost in the share of travel and tourism industry in the country’s total annual investments is expected this year due to higher demand from international tourists, according to the World Travel and Tourism Council.
WTTC said the share of travel and tourism in the country’s yearly investments take may jump to 3.8 percent this year from 3.6 percent last year. (Continue Reading)

November 17, 2013: The Department of Tourism is appealing to foreign tourists to continue visiting the Philippines as this can help speed up rebuilding efforts following the devastation caused by the recent calamities that hit the country. DOT started an initiative to give out special tourism bookmarks to travelers at the Ninoy Aquino International Airport-1. (Continue reading)

October 22, 2013: Expect to see more cruise ships visiting the Philippines as the Philippine Ports Authority takes advantage of the growing interest in this type of travel in different parts of the country.The PPA, the Department of Tourism, the City of Manila and other government agencies have identified eight ports as the country’s top international hubs for cruise liners. (Continue reading)

September 19, 2013: The government issued Executive Order 158, or the 8th Foreign Investment Negative List, in 2010. Under this FINL, the government now allowed 100-percent foreign equity in gambling in Philippine Economic Zone Authority zones.Investors the world over did not waste time to jump on this opportunity. The development intends to become a haven not only for local and international casino and entertainment magnates but also establish a new “playground” for millions of tourists worldwide. (Continue reading)

September 5, 2013: At least 10,000 jobs in the tourism sector are being posted every day, owing to huge investments in hotels and casinos as well as resorts in the country’s travel destinations, said jobs search engine firm JobsDB. At the same time, a Department of Tourism official said academic courses on tourism are now being fine-tuned to fit into the highly competitive work force needs of the luxury hotels and resorts investing in the country. (Continue reading)

July 25, 2013: The Philippines remains the least favorite tourist destination compared to its peers in the Association of Southeast Asian Nations (Asean) in 2012, data from the United Nations World Tourism Organization show.

The UNWTO data show that despite the “More Fun in the Philippines” campaign, the country’s total tourist arrivals only reached 4.27 million in 2012, the lowest when compared to other Asean members. (Continue reading)

July 5, 2013: Foreign tourist arrivals reached a record of over 2 million in the first five months of the year, Tourism Secretary Ramon Jimenez said.

Jimenez said from January to May, the arrival of foreign visitors went up to 2.011 million or a 10.54 percent increase from the same period last year.

“This growth is an affirmation of our various marketing and destination development activities, strengthened by partnerships with the various stakeholders,” he said. (Continue reading)

January 23, 2013: Tourist arrivals in the Philippines reached 4.27 million in 2012, up by 9% from the 3.92 million visitors in 2011. This is the first time the country welcomed more than 4 million visitors, the Department of Tourism said in a statement.
"Crossing the 4-million mark is a feat in itself and puts us well on track to achieve our ultimate goal of 10 million visitor arrivals by 2016," Tourism Secretary Ramon Jimenez said in the statement. (Continue reading)

January 7, 2013: The Department of Tourism is pushing for more direct flights to Russia in an effort to lure more Russian tourists to visit the country this year. Tourism Assistant Secretary Benito Bengzon said the DOT is undertaking marketing programs to attract at least 5.5 million foreign tourists, including Russians.  He said the DOT has appointed a new marketing representative based in Moscow to show the government’s seriousness in luring more Russian travelers. (Continue reading)

January 23, 2013: Tourism in the Philippines reached a first time 4 million foreign visitors. From 3, 917,454 in 2011 to 4,272,811 foreign visitors in 2012, a 9.07% increase. “Crossing the 4-million mark is a feat in itself and puts us well on track to achieve our ultimate goal of 10 million visitor arrivals by 2016,” Tourism Secretary Ramon R. Jimenez said. (Source: Official Gazette

January 22, 2013: A Chinese media group, the Shanghai Morning Post cited the Philippines as The Most Romantic Destination. This came after the Philippines won the award for the Best Tourist Destination given by Oriental Morning Post. (Source: Official Gazette


June 3, 2012: Ambassador Carlos Salinas opened on June 25 the “It’s More Fun in the Philippines” exhibit in Metro Islas Filipinas station near the Rizal Monument in Avenida Filipinas in Madrid. (Continue Reading)

May 16, 2012: The Department of Tourism (DOT) was set to conduct its 6th Philippine Business Mission (PBM) to Japan on June 24 to 30, and present the latest developments in the country’s tourism industry as part of its global marketing strategy in selling the Philippines as a prime tourist destination. (Continue Reading)

May 14, 2012: Secretary of Tourism Ramon Jimenez Jr. delivered a well-received presentation on the country’s new tourism campaign, “It’s More Fun in the Philippines,” at a luncheon with leading Memphis officials on May 11 at the city’s historic Peabody Hotel. (Continue Reading)

May 12, 2012: The Philippines successfully rolled out its tourism campaign, ”It’s more fun in the Philippines,” at the 19th Arabian Travel Market (ATM) at the Dubai International Convention Centre targeting the Middle East high-end market. (Continue Reading)

May 8, 2012: The country’s new tourism campaign “It’s More Fun in the Philippines” was launched in London via double-decker buses, taxi cabs, and underground stations. The 25 double-decker bus and 50 black cabs sport a uniform design of the campaign slogan and logo and different faces of the Philippines. (Continue Reading)

May 8, 2012: Visitor arrivals to the Philippines hit an all-time high of 1,148,072 during the first three months of the year (January-March 2012), posting an increase of 16.03 percent versus last year’s arrivals of 989,501 for the same period. (Continue Reading)

May 3, 2012: Foreign tourists were promised they would be seeing more of the Philippines as the Department of Tourism (DOT) recently launched an ad campaign on Cable News Network (CNN). (Continue Reading)

March 13, 2012: Secretary of Tourism Ramon R. Jimenez, Jr. led the Philippine delegation in launching the “It’s More Fun in the Philippines” campaign in Berlin, Germany, as part of the country’s participation in the Internationale Tourismus Borse (ITB-Berlin) 2012, the world’s biggest travel fair. (Continue Reading)

April 17, 2012: "The National Tourism Development Plan divides the country to 22 tourism clusters, all grouped around a critical gateway. It guides the development of DPWH, DOTC, DILG, the police, private business, et cetera." (Continue Reading)

February 28, 2012: The country's tourism campaign, "It's More Fun in the Philippines", has generated excitement here and abroad, but it will take time before it translates into higher foreign visitor arrivals, a top official of the ad agency that coined the slogan said. (Continue Reading)

February 8, 2012: Helped by gains in all regional markets, the Philippines bettered the previous 3.52-million record for foreign visitors set in 2010 with 3.917 million visitors last year. (Continue Reading)

February 6, 2012: To hit the government’s tourism target of ushering in 4.6 million tourists in 2012, the Aquino administration has lined up several government programs and projects to make the Philippines one of the most vibrant tourism destinations in the world. (Continue Reading)

February 3, 2012: The Department of Tourism (DOT) reports that the Philippines remains as an ideal destination with foreign individuals and groups continuing to arrive. So far, no cancellations have been made. Gleaning from the preceding year’s experience, the series of travel advisories on specific areas and isolated areas did not deter tourists from visiting the country. (Continue Reading)

January 6, 2012: The Department of Tourism (DOT) is launching a new brand campaign to attract visitors to the country with the line—”It’s more fun in the Philippines.“ (Continue Reading)'Pilipinas Tara Na!' tourism campaign rolled out (Continue reading)

May 30: 2011: The "Pilipinas, Tara Na!" domestic travel campaign has been rolled out by the Department of Tourism (DOT). The program aims to encourage Filipinos to travel to within the country.  (Continue reading)

April 18, 2011: Tourism chief Alberto Lim says the public can expect better facilities and services at the Ninoy Aquino International Airport. The assurance came, as a travel website ranked the NAIA as the worst airport in Asia and fifth worst in the world. More from Joel Caballero. Dateline Philippines, ANC, April 18, 2011 (View video)

April 18, 2011: The terminals at the Ninoy Aquino International Airport (NAIA) will get a face-lift in the coming months, Tourism Secretary Alberto Lim said May 18. A recent report from a travel site might have touched some nerve, as the government official promised “quick fixes” to the years-old terminals 1 and 3. (Continue reading)

February 19, 2011: The Department of Tourism will revive a media campaign promoting local destinations as it aims to further strengthen the domestic tourism market. Tourism Secretary Alberto A. Lim said the campaign, called "Pilipinas, Tara Na (Philippines, Let’s Go)" will take off from where the old campaign, known as "Tara Na, Biyahe Tayo (Come, Let’s Travel)," left off. (Continue reading)



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