On the tube: Philippine TV trends of 2012
Television still occupies a comfortable high seat in Filipinos’ media consumption.
They spend more time watching TV than their Asian neighbors, what with the tube reaching 98.8 percent of the entire archipelago—the third widest reach in the world in 2010.
But the same Nielsen survey showed that Filipinos are increasingly watching video in platforms other than TV, beating other countries too. Enter the surge of social media and the accessibility of smart phones.
In 2012, Philippine TV networks continuously tried to adapt to this evolving landscape by finding ways to keep viewers glued even as they held second screens. New players entered the field to meet unaddressed programming needs.
Nostalgia also reigned as old formats and shows were resurrected, while experimenting with new lineups yielded surprise results.
All in all, viewers did not let go, awarding TV its biggest spikes in ratings for some time.
Here are the notable ways Philippine television made a mark on viewers in 2012: