Halalan 2013: Media lessons from the US elections

Posted at 12/06/2012 10:19 PM

One glaring similarity between the United States and Philippine elections is the field day of media organizations (television in particular) especially on election day.

Indeed, elections are when the media pull out all the stops in delivering live updates and showcasing the latest broadcast technology.

People look forward to elections that they become the best times to showcase a network’s capabilities, said ABS-CBN News Production chief Cheryl Favila.

“The results are there, but next to that is how the networks present their election stories… how we can make our presentation better for our viewers,“ she said.

The 2010 elections, for instance, are also remembered for tech terms like augmented reality that spiced the viewing experiences of Filipinos.

It recalled the 2008 US elections, when CNN first unveiled the hologram effect as a means of interacting with reporters on the field.