Amazon Web Services launches edge location in Manila

Posted at 01/14/2014 3:04 PM | Updated as of 01/14/2014 5:45 PM

MANILA, Philippines – Amazon Web Services (AWS), the cloud service provider of Amazon.com, launched on Tuesday its new edge location in the Philippines for its Amazon CloudFront and Route 53 services.

Richard Harshman, the head of Amazon Web Services ASEAN, said the new edge location in Manila will increase performance for content delivery to its clients in the country.

Harshman explained that CloudFront is a web caching service that allows businesses to distribute content to its customers at high speeds.

It accelerates the performance of data and dynamic content such as gaming and software downloads, e-commerce, travel and media sites, he added.

“With a content delivery network like CloudFront, when you download a patch, that patch will be served up locally via the Manila edge location. So that gives you local performance, greater scalability, more users across the Philippines will be able to use it, and it’s more cost effective,” he told ABS-CBNnews.com at the launch.

The Amazon Route 53, on the other hand, is a scalable Domain Name System (DNS) web service to give businesses a cost effective way to route end users to internet application.

The new edge location in Manila boosts the global distribution network of AWS to 51.

In Asia, AWS has edge locations in Hong Kong, Singapore, Seoul, Sydney, Taipei, Tokyo, Chennai, Mumbai and Osaka.

Harshman said aside from the increasing demand for data in the Philippines, Filipinos abroad can also take advantage of the new edge location.

“I expect to see a lot of Filipinos that are in other parts of Southeast Asia or North America or Middle East, when they want to be able to serve up content, I expect that they’ll be able to get content locally as well, because we have other edge locations in other parts of the world, so it goes both ways,” he said.

AWS has 10 data center locations called "AWS Regions" in US, Europe, Japan, Singapore, China, Australia and Brazil.

Among the customers of AWS in the Philippines include Jollibee, Pinoy Travel and the International Rice Research Institute (IRRI).

Several Philippine businesses already using AWS include Voyager Innovations, SplitmediaLabs and Kalibrr.

“We have teams that focus specifically on the Philippines because we see quite a lot of demand here for a number of years,” said Harshman.