Globe posts 19% jump in postpaid subscribers thanks to iPhone 5
MANILA, Philippines - Strong demand for Apple's iPhone 5 helped Globe Telecom boost its postpaid subscribers to 1.7 million as of end 2012.
This was a 19% increase from 1.4 million in 2011. In the fourth quarter alone, Globe added nearly 72,000 postpaid subscribers, mainly due to the iPhone 5 which was launched in December.
Martha Sazon, head of Globe Postpaid, said the growth in postpaid subscribers is due to its postpaid offers and deals and much-improved subscriber churn at 1.6% as of end 2012.
"When it comes to postpaid, subscribers choose Globe and stay with Globe. The deep affinity with the brand has grown tremendously over the years with our customer-focused strategies. Customers are choosing us, staying with us, and as a result, we are winning the postpaid market," she said.
Globe launched the iPhone 5 in December, exceeding its sales targets and even sales of iPhone 4S, from pre-orders, registration and actual purchase.
"Globe banked on experience and expertise that paved the way for a successful iPhone 5 launch. iPhone 5 is such a great device that deserves the best offers and customer experience that only Globe can provide," Sazon said.
Globe also offered attractive deals on for popular smartphones such as Nokia Lumia 800, BlackBerry Curve 9220 and 9320, Samsung Galaxy S III and Note 2.
Globe was first telco to offer postpaid plans in 1994 and since then has continued to lead the segment.