Japan telco offers communication service for dogs

Posted at 02/13/14 5:14 PM

TOKYO - NTT Docomo Inc. said Thursday it will start offering in March a communication service that allows owners to manage the health and locate the whereabouts of their pet dog through a tag attached to the animal's collar.

The tag equipped with 3G and Bluetooth connectivity functions as well as global positioning system can detect the movement of the dog and the temperatures around it so that owners can find out what their dog is doing via their smartphone and computer, Japan's largest mobile phone carrier said.

The data including the food and calories the dog consumes during the day can be kept in cloud storage and users can receive feedback on their dog's health from their vet, it said.

The GPS function also means a dog can be located if it strays too far from home and an e-mail will be sent to owners when the Bluetooth connectivity between the tag and its charger is cut for more than 10 minutes.

The service dubbed "Petfit" will cost 25,900 yen a year and includes the fees for the device and annual data communication of up to 75 megabytes.

NTT Docomo is planning to utilize the collected data with medical institutions for research into the early detection of diseases, it said.