AirAsia Zest names new CEO

Posted at 05/20/14 10:06 AM

AirAsia Zest chief executive officer Joy Cañeba

MANILA, Philippines - AirAsia Zest has a new chief executive officer.

AirAsia Zest said its board of directors has appointed Joy Cañeba as CEO, accountable manager and board director. She assumed her post last April 1.

Cañeba, a lawyer by profession, was instrumental in establishing Philippines AirAsia’s presence and operations in Clark International Airport in 2011. She was also instrumental in Philippines AirAsia’s acquisition of Zest Airways Inc. via strategic alliance in 2013.

She also led the team during the launch of the rebranded AirAsia Zest last year.

Maan Hontiveros, chairman of AirAsia Zest and CEO of Philippines AirAsia, expressed confidence in Cañeba.

"We have tremendous confidence in Joy’s expertise and leadership. I have worked closely with her on many occasions when we started Philippines AirAsia. The aviation industry is going to be a lot more exciting given her fresh new perspective, impeccable work ethic and determination," she said.

AirAsia Group Chief Executive Officer of AirAsia, Tony Fernandes said, “We are extremely happy to see Joy leading the AirAsia Zest team. She has been an advisor and counsel to Philippines AirAsia during its inception and she played a key role in establishing its brand and operations. Her knowledge of the AirAsia business, people and culture would be a brilliant addition to the existing team as they set off to create aviation history in the Philippines.”

Cañeba said she is honored to be leading AirAsia Zest.

"Our strategic objectives as a team remain as fundamental today as they were they were when we signed the alliance with Philippines AirAsia over a year ago. We are here to transform the travel industry by staying true to our commitment to safety, integrity and excellent service," she said.

She has a degree in Communications Management from the Assumption College of Makati City, and Bachelor of Laws degree from the University of Santo Tomas.