Franchisers, retailers prepare for ASEAN integration

Posted at 06/01/14 6:47 PM

MANILA -- Franchisers and retailers are already preparing to face the challenges and opportunities that will arise with the Association of Southeast Asian Nations (ASEAN) integration in 2015.

“The Asean Economic Community (AEC), happening at the end of 2015, is something that we really need to prepare for because of the many challenges and opportunities it presents. For the franchise industry, the AEC means a fully integrated market of 600 million people but is fraught with perils and stiff challenges, particularly for the ill-prepared. This is why the PFA has been doing its best to prepare the Philippine franchise industry for this regional integration,” Philippine Franchise Association (PFA) president Franklin L. Go emphasized.

The integrated ASEAN will be the focus of PFA’s Franchise Asia Philippines 2014 (FAPHL 2014) International Franchise Conference on July 16 and 17 at the SMX Convention Center.

Noted international experts in franchising, retailing, marketing and other disciplines will share their knowledge on how franchise brands can raise their global competitiveness and succeed in an integrated ASEAN.

Leading the cast of foreign speakers is best-selling author and sought after franchise expert Greg Nathan. The founder of the Franchise Relationships Institute of Australia is widely recognized as an international thought leader on managing people issues in franchising.

The franchise event also features a three-day international franchise expo from July 18 to 20; franchise educational seminars from July 18 to 20; and the Certified Franchise Executive (CFE) program on July 16 and 17.

The other foreign experts presenting are Fabio Trabucchi, Retail and Shopper Client Service director for TNS RI Korea handling Samsung Global Insight Leader; Stanley Kee, managing director for Southeast Asia of GfK Asia Pte Ltd. Singapore; and Tony Harris, chief executive of creative agency BBDO Guerrero, which conceptualized the Department of Tourism's "It's More Fun in the Philippines" campaign.