Food franchisers seek direct tie-ups with farmers

Posted at 07/24/2011 5:51 PM | Updated as of 07/25/2011 6:21 AM

MANILA, Philippines - Food franchisers belonging to the Association of Filipino Franchisers, Inc. (AFFI) said they are keen on buying farm goods directly from local farmers than buy goods produced by farmers abroad.

JM Peanut World, for example, is on the lookout for a supplier of a particular peanut variant which it seeks to sell at its outlets.

"I hope to be able to find a direct seller so I don't have to source my requirements from traders," company president Josephine Co See said in an interview.

See disclosed that the company would be able to increase its revenues by around 20 percent if it is able to source all its raw material requirements locally.

AFFI Chairman Ricardo Z. Cuna said that if he had his way, he would rather buy from local farmers as well. Cuna heads Milkin' Corporation, which produces pure Italian ice cream under the Fiorgelato brand. The company sources milk from abroad.

Goto King founder Teresa Dula-Laurel, for her part, said food franchisers like her are always keen on sourcing locally since they know that it would also benefit farmers.