Lenovo eyes growth in PH smartphone market share
MANILA - Lenovo Philippines on Monday said that it expects a “double-digit” growth in the personal computer (PC) segment this year on the back of a strong smartphone business.
The local smartphone sales, said Lenovo Philippines Country General Manager Vicky Agorrilla, is seen to reach an estimated 3.6 million units by end-2013.
“That is exactly why the Philippines is one of the first few countries where Lenovo actually introduced [its newest lineup of] smartphones,” she said. “Out of the 3.6 million, we target a double-digit market share. Of course, the higher, the better.”
Lenovo has introduced its branded smartphones as part of its “four screens strategy” that includes the PC, tablet and smart television markets.
“For Lenovo, that’s just one step of becoming a No. 1 PC technology company,” Agorrilla said, adding that the PC is not dying but evolving given that it now comes in other forms, such as tablets, smart TVs and smartphones—all sharing the heart of a PC.
“These new gadgets we see are the evolution of personal computers. This is why it’s very important for Lenovo to be able to innovate in terms of products. And one testament of that will be today’s introduction of some of the products [in our smartphone business],” the top executive said.