Jollibee says sales up as ChickenJoy back in stores

Posted at 08/18/14 6:07 PM

MANILA, Philippines - With ChickenJoy back on the menu, Filipinos flocked to Jollibee stores in Metro Manila on Sunday.

In a disclosure to the stock exchange on Monday, Jollibee Foods Corp. said total system-wide sales in the Philippines surged 28 percent to P288.3 million on Sunday (August 17).

Jollibee said all of its stores in Metro Manila were open on Sunday, with best-selling items such as ChickenJoy, Jolly Spaghetti and Yum Burger available once again.

However, the fast food giant said lower-selling products, which it did not identify, were not yet available in some stores.

JFC said all products are expected to be available in all its stores within this week.

"Sales for Sunday, August 17, 2014 were very strong across the brands despite the limited availability of non-core products in some stores. The sales growth was very significant, most likely due to pent-up demand resulting from the lack of available products in the past two weeks. Moving forward, sales growth will likely stabilize at 8-10 percent on a same store basis, comparable to the growth rates in recent quarters," JFC said.

Since the start of August, Jollibee temporarily closed 72 stores, while many other stores could not serve ChickenJoy and other products due to what the company said were "distribution problems caused by systems change issues."

The unavailability of ChickenJoy, a favorite among Filipinos, prompted some netizens to create the hashtag #ChickenSad on social media.

Same-store sales growth for JFC brands in the country on August 17 also jumped 23 percent compared to the same Sunday a year ago. JFC said this was also higher than the 10 percent same store sales growth of the same brands in the second quarter of 2014.

Same-store sales refer to stores that have been opened for at least 15 months, excluding additional sales generated by recently opened outlets.

Despite the closure of some stores and unavailability of some products, JFC said system-wide sales for the first 17 days of August reached P3.8 billion, 7.7 percent higher than the same period in August 2013.

For the first 17 days of August, same-store sales of JFC brands in the Philippines grew by 6 percent. However, this was slower than the 10 percent growth in July.

"The JFC Group of Companies looks forward to the full restoration of its excellent service to its customers and the complete availability of its products in all the stores in the Philippines," the company said.

Jollibee had earlier maintained the company has sufficient food supply and raw materials, including chicken, in its centralized commissary in Laguna.

"We would like to set the record straight that we do not import chicken or other meat products from China. Our chicken requirements are currently sourced from our accredited suppliers such as San Miguel Foods Corporation, Foster Foods Inc., and GAMA Foods Corporation who have all passed our strict quality standards," the company said.