Globe CEO accepts ice bucket challenge

Posted at 08/27/2014 1:46 PM | Updated as of 08/27/2014 3:42 PM

MANILA, Philippines - Another top CEO has joined the ice bucket challenge craze. This time, it's Globe chief executive Ernest Cu.

On his Facebook page, Cu posted the video of himself doing the ALS ice bucket challenge at Globe Tower.

Cu held a purple umbrella to protect him from the rain, but he got wet anyway as buckets of ice water were splashed on him.

"I'm doing this for the ALS organization to bring awareness to that particular disease," he said. "I'm a bit late on this, so I will be donating as well as doing the challenge this time.

Cu nominated several of Globe's partners, Google Tokyo's Naoto Yokoyama, Facebook and Instagram's Kai Elmer Sotto and Alcatel Lucent CEO Michael Combes for the ice bucket challenge.

The ALS (Amyotrophic lateral sclerosis) Association is behind the ice bucket challenge, which has been taken up by celebrities, political and business figures all over the world, raising over $80 million since July 29.

ALS is a progressive neurodegenerative disease that attacks nerve cells and pathways in the brain and spinal cord, which eventually leads to paralysis.

Among the business figures that have taken up the challenge are Facebook founder Mark Zuckerberg and Microsoft founder Bill Gates.