Ford Philippines hits record sales in August

Posted at 09/05/14 7:22 PM

Ford Ranger Wildtrak

MANILA – Ford Philippines posted a 138 percent year-on-year growth in total sales in August driven by Ford Ranger's all-time best monthly performance in the country.

Ford Philippines said sales last month reached 1,967 units compared to 826 units sold in August last year.

A total of 807 Ford Ranger units were sold in August, nearly a 150 percent jump from the 323 units sold in the same month last year.

“Customer response to our full lineup of global Ford vehicles continues to be extraordinary across the country. Our ongoing product-led transformation and focus on delivering the very best customer experience is helping drive record sales,” said Ford Philippines managing director Kay Hart.

In June this year, Ford Philippines sold a total of 1,723.

Ford Philippines also saw significant increases in its Everest and Fiesta models in August 2014 compared to the same period last year.

The all-new EcoSport compact SUV, meanwhile, continued with its early success in August as strong demand helped deliver retail sales of 517 units, bringing its total since its Philippine launch to 2,681 units.

“The all-new EcoSport’s combination of sporty design, an array of smart technologies and sensible value proposition sets a completely new standard in the market,” said Hart.

August retail sales of the Ford Explorer premium mid-size SUV totaled 102 units, up by only 3 units compared to sales in August last year.

Ford’s overall year-to-date sales have risen 50 percent to 12,554 units.

“From the new Fiesta 1.0L EcoBoost, to the all-new EcoSport, and each new Ranger variant we add to our Ford showroom, our product-led transformation continues to build momentum with each new global Ford vehicle that we introduce,” Hart said.

Ford is set to open its new Baguio facility on October 2. The automotive company has 34 dealerships nationwide.