ABS-CBN widens reach in more than 10 provinces

Posted at 09/09/12 6:26 PM

MANILA, Philippines -- ABS-CBN Corporation has started expanding its reach nationwide building 10 new relay stations and enhancing the TV and radio coverage of its existing regional stations.

ABS-CBN Regional Network Group (RNG) head Louis Benedict Bennett said ABS-CBN will soon expand in areas such as Oriental Mindoro, Davao Oriental, Antique and Negros Occidental, while the TV power upgrades and antenna retrofit enhancements in Tacloban, Dagupan, Baguio, Bacolod, and Cagayan de Oro are underway.

“We are thrilled to announce that ABS-CBN will pioneer the building of new stations in these areas. These new relay stations will also receive locally produced shows, something the rival networks don’t have,” Bennett said.

The local shows produced by ABS-CBN RNG include newscasts, morning programs, game shows, and local public service programs that feature homegrown talents and stories that happen in their region.

For instance, he pointed out that ABS-CBN RNG’s youngest regional station in Palawan already airs locally relevant news and original content through “TV Patrol” and “Mag TV Na.”

To date, the Kapamilya network has the most expansive regional reach in the country with its established stations in Luzon (Appari, Batanes, Tuguegarao, Baguio, Pampanga, Dagupan, Batangas, Laoag, Isabela, Naga, Legazpi, and Palawan) Visayas (Cebu, Bacolod, Tacloban , Roxas, Kalibo, Dumaguete, and Iloilo) and Mindanao (Davao, Cagayan de Oro, Butuan, Zamboanga, Iligan, Cotabato, Dipolog, Koronadal, and General Santos).

Data from Kantar Media show that ABS-CBN obtained an average audience share of 43% nationwide on total day viewership, or 12 points higher than rival GMA’s 31% in August.

ABS-CBN’s primetime block from 6 p.m. to 12 midnight also reigned in Total Luzon, hitting an average primetime share of 43% vs GMA’s 32%. In the Visayas, ABS-CBN’s primetime viewership averaged 56% vs GMA’s 25%, while in Mindanao, it registered 62% as compared to GMA’s 18%.

ABS-CBNnews.com is the news website of ABS-CBN.