'No frills' Tune Hotel opens in QC
MANILA, Philippines – International low-cost hotel chain Tune Hotels opened its first hotel in Quezon City on Tuesday.
The 140-room hotel along Timog Ave. utilizes the “limited service” concept, which has become popular with budget travelers.
Red Planet Hotels CEO Timothy Hansing said the model of paying only for services that the guest requests for gives Tune Hotels a distinct advantage over other budget hotels in the country.
“We’re unique. You don’t get that quality of five-star beds, power shower, and utilities that you pay for what you want, nobody else is doing that,” he told ABS-CBNNews.com during the hotel’s launch.
The “limited service” concept is patterned after the “low fare, no frills” model of budget airlines, wherein “add-on” services and features are sold at the guest’s preference.
These add-ons include WiFi connection, TV, towels, toiletries and air-conditioning.
For a minimally designed room twin bed and a ceiling fan, guests can pay as low as 1,500++ per night depending on the room’s availability.
A room with complete amenities won’t go more than P2,300++ per night, a hotel staff said.
The guest’s electronic key card will store pre-paid credit to access the amenities.
Hansing said aside from the unique concept, Tune Hotels boasts of staff that received world-class training.
“We are an internationally-operated chain so you always get a certain level of product and service that you might not get from, say, Go Hotels, because they don’t have an international frame of reference,” he said.
More Tune Hotels to open its doors
The Tune Hotel Quezon City is the sixth in the Philippines, with four more hotels to open in two years.
Hansing said a branch is Quezon City was an ideal choice because of its location as well as the lack of budget hotels in the area.
The first Tune Hotel opened in Angeles City, Pampanga in 2012, followed by branches in Cebu, Makati, Ermita and Cagayan de Oro.
Four more hotels under the Tune banner are set to open in Davao, Ortigas, Aseana City and Ayala Avenue.
Tansing said the Philippines is the “perfect platform” to expand because the country is accepting of new and inspiring brands.
He added that the market for budget hotels in the Philippines is bigger than that of five-star hotels.
“I have no idea why [five-star hotels are still opening here],” Hansing said.
The Quezon City branch made Red Planet Hotels the "largest international hotel chain owner" in the country.