AIM students win Google online marketing tilt
MANILA, Philippines – A team of Asian Institute of Management (AIM) students recently won in the regional finals of the Google Online Marketing Challenge 2013.
The challenge involved teaming up with a business to develop and run an online advertising campaign using Google AdWords over a three-week period with a $250 budget provided by Google.
The team, composed of Kaushal Pilikuli, Madhu Konanur Venkataram, Sangamesh Desai, Matthew Chua, and Pratik Piyush, worked with India’s lifestyle brand Happily Unmarried for the competition.
“We chose to work with Happily Unmarried due to the unique products that they sell and due to our familiarity with the company,” said Pilikuli.
“Developing an effective advertising campaign for unique lifestyle products required us to understand the business and consumer behavior, providing us with a very good learning opportunity. The concepts we learned during the marketing course at AIM helped us choose a unique company and also effectively implement a campaign. The various written assignments during the MBA course contributed to our disciplined approach to developing an effective report,” he added.
Another team of AIM MBA students, Raj Bordia, Ravindra Rapeti, Saurabh Bathla, and Shivesh Gaurav won in the Shanghai regional finals of the 2013 Hult Prize.
The students founded a social enterprise called Poshnam, which will create food security based on a new efficient supply chain.
They will compete in Boston for the grand finals.
The Hult Prize challenge for 2013 involved resolving the global food crisis.
“When we went to the slum areas, we realized that the people wanted to cook food on their own because of the bond that they have with their children,” said Rapeti. “Also, what they were really missing were the nutrients in the food. Right now, food is just to satisfy hunger but the nutrient value is more important. Our aim was to bring nutritious food to them for the same cost they are spending now.”
Hult Prize is a program for aspiring social entrepreneurs, where students from across the globe pitch their ideas for a chance to win $1 million to start their own social enterprise.
“The wins of our MBA students are indicative of AIM’s work in preparing young people for leadership. The ASEAN Economic Community needs leaders and managers who can adapt, be responsive, and are team players,” said AIM President Steven DeKrey.
“The achievements of our students indicate their level of preparedness and capability in varying fields, be it social enterprise or the digital space, and these are all equally important in a growing market such as ASEAN,” he added.