How Tweetie de Leon made millions with handmade jewelry
MANILA - Maria Lourdes "Tweetie" de Leon is a household name when it comes to the world of modelling, renowned for being the first ever Filipino Ford Supermodel.
But it was de Leon's abrupt decision to retire from modelling and the world of showbiz to pursue life as a wife and mother that led to another passion of hers which earned her millions.
"Nakatanggap ako ng isang libro on how to make jewelry and I said, 'subukan ko nga ito.' Nung natuto na ako at gumaling na ako, gumawa na ako para sa sarili ko," she said.
So with just P3,000, de Leon started her own business of handcrafted jewelries.
"Hindi ko naman kailangan bumili ng maraming set dahil ako lang naman ang gumagawa. Tinuruan ko yung yaya ko sa bahay para pag hindi ko na kayang tapusin, alam ni yaya," she said.
De Leon, taking advantage of all the free time she had as a housewife, admittedly spends around 1 to 2 hours on each accessory, in an effort to make every piece unique.
"Ang selling point mo sa tao ay ginawa ko to by hand. So wala silang makakasalubong na kapareho," she explained.
Her unique handmade accessories, made mostly from "kamagong," became an instant hit, catching the attention of his friends and department stores.
"In the 2 months that I was there, I was able to make P200,000 to P250,000 gross," she said.
Today, de Leon owns her own boutique, "TDLG", and has attracted the likes of famous fashion designer, Paul Smith.
"Kahit anong hilig natin, that can be turned into a skill. And then if it's a skill, it can be turned into a business opportunity," de Leon said.