Honda's Jazz tops RP sales for hatchbacks
abs-cbnNEWS.com | 11/14/2008 9:31 AM
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Honda Cars Philippines, Inc. (HCPI) has bared that it has reached an all-time high hatchback sales record with the introduction of the second generation Jazz model.
"After its successful premiere during the 2nd Philippine International Motor Show, the new Jazz generated a total of 394 unit sales in October basing from the report recently released by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI)," HCPI said in a statement.
HCPI added that apart from posting the highest monthly sales performance of the Jazz since its local introduction in 2004, the 394-unit count is the biggest monthly hatchback sales throughout the entire Philippine automotive industry history.
The car maker said that the Jazz's entry triggered the emergence of the hatchback market as more and more Filipino motorists demanded models that are smaller and more fuel efficient.
From four percent in 2004, the hatchback market ballooned to 17 percent of the car segment by the end of 2007.
Being in the market in less than two months, the new Jazz has already registered cumulative sales of almost 600 units. Warm reception also boosted HCPI's performance in the passenger car (PC) segment by nine percent with 1,123 PC units sold in October (compared with 1,027 in September). This puts Honda in a stronger position with 29-percent market share.
The Jazz officially commenced sales in September, a month after its debut in the local market. The Jazz is touted as the country’s Fun Utility Vehicle or F.U.V. since it presents dynamic and refreshing features that surely bring pure fun and excitement in one’s driving experience.
During its first month in the market, a total of 203 unit sales were initially posted as customers eagerly awaited the release of the Jazz. This is even higher than the initial 145-unit sales of the first generation Jazz in 2004.
HCPI records showed that the all new Jazz sold 162 units in just one day, a rise of more than 100 percent than the average 15 daily.
