Growing number of Pinoys are buying tablets

Posted at 12/23/2013 12:28 PM | Updated as of 12/23/2013 12:28 PM

MANILA, Philippines – Tablet penetration in the Philippines more than doubled in 2013, according to a study by Ericsson ConsumerLab.

Research data from the first quarter of 2013 based on 500 face-to-face interviews revealed that tablet penetration jumped from 6 percent in 2012 to 14 percent in 2013.

As the tablet market in the Philippines continues to grow, the country’s two leading telecommunications companies, Globe Telecom and Smart Communications Inc., recently unveiled data plans for Apple’s newest tablet devices, the iPad Air and the iPad mini with Retina display.

Globe is offering the iPad Air 16GB at P1,624 monthly at Plan 499 with P1,125 monthly cashout over a 24-month contract period, which already includes 85 hours of LTE surfing, 20 hours more than its competitor’s offer.

Meanwhile, the 32GB variant is available for as low as P1,790 monthly at Plan 499 with P1,291 monthly cashout over a 24-month contract period, also bundled with 85 hours of LTE surfing.

The iPad mini with Retina display 16GB is offered at P1,499 monthly at Plan 499 with P1,000 monthly cashout over a 24-month contract period, complete with 85 hours of LTE surfing, while the 32GB variant is available at P1,665 monthly at Plan 499 with P1,166 monthly cashout over a 24-month contract period also bundled with 85 hours of LTE surfing.

“We are excited to have the most affordable and value for money offer for the iPad Air and iPad mini with Retina display in the Philippines, with increased mobile surfing hours to allow our customers to enjoy high-speed and prolonged browsing on the latest Apple tablet devices,” said Raul Macatangay, head of Globe Postpaid Business and Devices.

Smart, on the other hand, is offering the iPad Air and the iPad mini with Retina Display on Smart Bro’s iPad Plan 1499 (16GB) and iPad Plan 1699 (32GB), which both come with 65 hours of LTE Internet surfing every month and an Anti-Bill Shock Guarantee that ensures subscribers don't have to worry about excessive data charges on their monthly bills.

Subscribers only need to pay a one-time fee of P1,000 for the iPad mini with Retina display or P5,000 for the iPad Air upon application.

"We are excited to be the first to offer the latest Apple iPad Air and iPad mini with Retina display in the Philippines, two powerhouse devices that are best enjoyed with the country’s most widely available LTE network, only from the leader in mobile,” said Michele Curran, Smart’s head of Data and International Services Marketing.

The Ericsson analysis also showed that tablet penetration in the whole Southeast Asia grew double-fold.

Singapore and Malaysia led Southeast Asia regions in tablet penetration with 42 percent and 39 percent, respectively.

“There is a clear change in mobile data usage. Users now prefer instant messaging, social networking and video streaming,” said Afrizal Abdul Rahim, Regional Head for Ericsson ConsumerLab South East Asia & Oceania.

The results were based on 4,500 interviews using online surveys and face-to-face interviews involving mobile phone users in Malaysia, Singapore, Philippines, Thailand, Vietnam and Indonesia.