Japan's Lawson to open Hello Kitty store

Posted at 12/26/12 6:20 PM

TOKYO - Convenience store chain operator Lawson Inc. will open a store that specializes in Sanrio Co.'s Hello Kitty character goods on Jan. 10 in Tokyo, company sources said Wednesday.

By selling goods of the popular cat character that is recognized worldwide, Lawson is apparently seeking to raise the profile of its health-conscious Natural Lawson stores among foreign tourists.

A corner dedicated to the character goods will be set up on the second floor of an existing Natural Lawson store near Tokyo Station along with a lounge where shoppers can eat food they bought at the convenience store.

The store will be open from 10 a.m. to 8 p.m. and sell snacks and local Hello Kitty character goods.

Lawson has been shifting its focus toward its overseas business amid stagnating growth in the domestic market. By increasing awareness of the Lawson brand overseas, the company plans on build a foothold for further business expansion in emerging economies.