Fujitsu to start selling smartphone in France

Posted at 02/18/13 12:26 PM

TOKYO - Fujitsu Ltd. intends to launch its smartphone targeting the elderly in France by the end of this year, in the firm's first full-fledged entry into smartphone sales overseas, company officials said Monday.

The handset will be marketed by major French telecom carrier France Telecom, the officials said. The company is also willing to sell its smartphone in other European nations like Britain and Spain, as well as in North America, if it performs strongly in France, they said.

Under its plan, Fujitsu will launch a model based on its "Raku-Raku" (easy-to-use) smartphone, which hit the Japanese market last August.

The handset, sold by NTT Docomo Inc., features a touch screen that can accurately differentiate between a finger stroke and a tap, making it easy to use for elderly people who may be unfamiliar with touch panels, according to Fujitsu.

As the easy-to-use handset has drawn solid demand in Japan, "The handset may be accepted as well in Europe, where the market for the elderly is big," a senior company official said.

Fujitsu previously made an unsuccessful foray into the Chinese market for conventional mobile phones.