A look at Sony's new Xperia Z1
|Sony Corp. President and Chief Executive Officer Kazuo Hirai presents a new Sony Xperia Z1 smartphone during it's world premier at the IFA consumer electronics fair in Berlin, September 4, 2013. Photo by Fabrizio Bensch, Reuters|
BERLIN - Sony Corp. on Wednesday revealed its new Xperia Z1 smartphone, featuring an improved lens to boost camera performance.
"We will continue renovating smartphone functions," Chief Executive Officer Kazuo Hirai told a press conference. Sony's chief competitors in the market are Apple Inc. of the United States and South Korea's Samsung Electronics Co.
While Sony declined to announce when it will launch the new smartphone in Japan, carriers NTT Docomo Inc. and KDDI Corp. are expected to introduce it in winter. Its price has not yet been set.
Sony is stressing the camera functions of its smartphones as more people use them to take photographs to post on social networking sites.
The announcement was made prior to a trade fair of home electronics from Friday in Berlin.