Yahoo Japan, Lawson to offer delivery for online orders

Posted at 12/04/12 2:48 PM

TOKYO - Major convenience chain Lawson Inc. and Internet portal Yahoo Japan Corp. will join hands in offering home delivery service of food and daily goods for customers placing orders online starting next January, sources familiar with the matter said Tuesday.

The delivery service, to be offered via a joint venture to be set up by the two companies, will seek to tap demand in new customer bases, including elderly shoppers with limited mobility, the sources said.

The venture will open a website for the home delivery service and offer more than 10,000 items, including prepared foods, beverages and other daily necessities that can be ordered via personal computers or smartphones, they said.

The ordered goods will be delivered once a week at a time designated by customers, they said. The venture will aim to post 100 billion yen in sales in fiscal 2015, according to the sources.

Lawson and Yahoo Japan have been jointly offering online marketing services since last year, and the latest move is aimed at widening the scope of their cooperation.

Convenience store chains have been looking to expand their services amid a nearly saturated market in which competition has intensified in terms of opening new outlets.

Against this backdrop, another major convenience store chain FamilyMart Co. is set to start home delivery service of daily necessities, by teaming up with a group company that delivers prepared meals, later this month in some areas in five prefectures -- Tokyo, Aichi, Hyogo, Okayama and Kagoshima.

Another rival, Seven-Eleven Japan Co., has been offering a home delivery service of its commodities and prepared meals through its nationwide network.