Sharp to launch high-end LCD TV

Posted at 12/13/12 6:21 PM

TOKYO - Struggling electronics maker Sharp Corp. said Thursday it will launch in February a high-end liquid crystal display television priced at more than 2.5 million yen in Japan, using a new technology to show vivid and precise images.

The 60-inch TV, called "ICC Purios," will be launched on Feb. 20 next year on a build-to-order basis. It is priced at 2,625,000 yen including a sales tax, the highest among its TV lineup, the Osaka-based company said.

The TV is equipped with an LCD panel with "4K" technology, which displays images four times finer than current high-definition resolutions. Among other manufacturers, Sony Corp. and Toshiba Corp. have launched TVs using the 4K technology.

In releasing the new TV, the manufacturer of Aquos brand TV sets utilized a new technology called the Integrated Cognitive Creation developed by I-cubed Research Center Inc. to show precise and realistic images, giving viewers a feeling of actually being in the places displayed on the TV, according to Sharp.