ABS-CBN dominates top 20 most watched shows in 2012

Posted at 01/07/2013 4:40 PM | Updated as of 01/08/2013 8:25 AM

MANILA, Philippines – The Kapamilya network ended 2012 with a bang as it dominated nationwide TV ratings across urban and rural homes from June to December.

According to Kantar Media, ABS-CBN gained an average national audience share of 42% against rival GMA-7’s 31%. The No. 3 network TV5 garnered a scant 12% audience share.

ABS-CBN led its competitors in the primetime and morning slots, and also had a higher audience share for the month of December.

The new ratings data showed ABS-CBN pulling away from its competitors in the primetime slot with 48% of Philippine households watching its programs, posting a 20-point lead over GMA’s 28%. The network’s primetime line-up also posted an audience share of 44% for the month of December alone as compared to GMA’s 30%.

TV5 only had 11% TV viewership for its primetime slot from June to December 2012 by households

Meanwhile, in the morning block, ABS-CBN strengthened its performance with an average audience share of 40% compared to GMA’s 31% and TV5’s 14%.

Leading in urban, rural

ABS-CBN further bolstered its leadership in rural homes from June to December when it garnered an audience share of 49% versus GMA’s 31% in total day viewing and 56% vs 26% in primetime.

The Lopez-owned network also ruled urban homes for the whole of 2012 with an average audience share of 36% compared to GMA’s 33% in total day, and 42% against GMA’s 30% in primetime.

Most watched programs

In urban and rural homes, 16 out of the 20 most watched programs nationwide from June to December 2012 were from ABS-CBN.

“Walang Hanggan” topped the most watched program list in the country with an average TV rating of 38.4%, followed by “Princess and I” (35.3%), “Maalaala Mo Kaya” (33.4%), and “Wansapanataym” (32.5%).

“TV Patrol” ranked fifth with a national TV rating of 31.4%, making it the No. 1 newscast in the country. GMA’s flagship newscast “24 Oras” trailed behind with only 17.8%.

The other ABS-CBN programs included in the top 20 programs for June-December 2012 are:

  • “Ina Kapatid Anak” (30.3%)
  • “Dahil sa Pag-ibig” (25.3%)
  • “Kapamilya Deal or No Deal” (25%)
  • “Rated K” (25%)
  • “Aryana” (24%)
  • “Goin’ Bulilit” (23.6%)
  • “Be Careful With My Heart” (22.7%)
  • “Lorenzo’s Time” (21.6%)
  • “The X Factor Philippines” Saturday (20.7%)
  • “Pinoy Big Brother Teen Edition 4” Saturday (19.8%)
  • “TV Patrol Weekend” Sunday (19.5%)

Meanwhile, GMA’s “Kapuso Mo, Jessica Soho” (Sunday) ranked 13th with 21.7%, while “Kapuso Movie Night Pinoy Flicks” (20.4%), “Pepito Manaloto Ang Tunay Na Kuwento” (20.4% and “The Good Daughter” (20.2%) placed 16th, 17th and 18th respectively.

Kantar Media launched its expanded TV ratings measurement to include rural homes in June 2012. It now uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly has 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBNnews.com is the news website of ABS-CBN Corp.