'Be Careful With My Heart' beats 'Eat Bulaga'

Posted at 01/16/13 11:21 PM

ABS-CBN's new daytime lineup dominates ratings

MANILA, Philippines -- The revitalized daytime line-up of Kapamilya TV offerings dominated nationwide viewership last Monday, when two new shows joined the "Umaganda" and "Primetanghali" blocks of ABS-CBN.

The pilot episode of the new game show "Minute to Win It" (11 a.m.) was the 7th most watched program across the country on January 14, beating its competitors aired on GMA-7.

'Be Careful With My Heart' lead actors Richard Yap and Jodi Sta. Maria

According to the latest TV ratings data of the multinational market research group Kantar Media, the local version of the popular game show earned 21% in nationwide ratings, compared to "Knock Out" and "Chef Boy Logro: Kusina Master", which only registered national TV ratings of 9% and 6.4%, respectively.

"Minute to Win It" airs after the new Korean drama series "You're Still the One" (9:45 a.m.) and the reality cooking show "MasterChef: Pinoy Edition" (10:15 a.m.), both "Umaganda" offerings.

Joining the "Primetanghali" block is the top-rating series "Be Careful With My Heart".

Despite being moved to a later timeslot, effectively competing with the long-running noontime variety show "Eat Bulaga", the Kapamilya "kilig-serye" was still the No. 1 program among its rival shows last Monday.

The Jodi Sta. Maria-starrer, according to data from Kantar Media, registered a nationwide rating of 26.5%. On the other hand, "Eat Bulaga" only earned a ntaional TV rating of 15.2%.

Now airing at 11:45 a.m., "Be Careful With My Heart" continues to tell the story of aspiring flight attendant Maya (Sta. Maria), who leaves the province for Manila to pursue her dreams.

Her life plan takes a detour when she becomes the maid of the family of single dad and businessman Richard Lim (Richard Yap), for whom she later develops romantic feelings.

The noontime variety program "It's Showtime", meanwhile, now airs at 12:30 p.m.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.

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