Why 'Goin' Bulilit' remains a hit after 8 years

Posted at 01/30/2013 11:30 PM | Updated as of 01/30/2013 11:30 PM

MMDA chairman to guest on kiddie gag show

MANILA -- ABS-CBN's kiddie gag show "Goin' Bulilit" remains among the most watched programs on Philippine TV, eight years since it first started airing.

The cast of the Kapamilya kiddie gag show "Goin' Bulilit".

The Kapamilya program, along with the teen-oriented series "Luv U," marked their respective anniversaries on Tuesday by holding a press presentation at the Dolphy Theater inside the ABS-CBN compound.

"Luv U", which airs Sundays after "ASAP 18", is celebrating its first anniversary.

Sherwin Buenvenida, head writer of "Goin' Bulilit", said the show's success largely owes to its format, which is similar to a popular American sketch comedy and variety show.

"It’s comparable to 'Saturday Night Live', where the cast is constantly changing. We also try to infuse current events and issues to our segments and gags," he said.

For Ricky Victoria, the kiddie gag show's creative manager, part of what makes "Goin' Bulilit" a hit is the charming delivery of its young cast.

"Maliban sa pagiging timely, hit din ang 'Goin Bulilit' dahil iba kapag bata ang nag-deliver ng jokes, mas nakakatawa," he said.

To this day, the show's hit format continues to garner majority TV viewership on Sundays, when it airs after "TV Patrol Weekend".

According to the latest data of the multinational market research group Kantar Media, "Goin' Bulilit" was among the top 5 most watched programs last January 27, having garnered a nationwide rating of 21.5%.

As a way of celebrating its eighth anniversary, the kiddie gag show will introduce new segments starting February 3. The light-hearted interview portion dubbed "Cute and A" will have the young cast sit down with celebrities and personalities.

First to join as a guest on the segment is Metropolitan Manila Development Authority (MMDA) chairperson Francis Tolentino.

Also set to take part in the anniversary celebration are the celebrity alumni of "Goin' Bulilit", including Julia Montes, Kathryn Bernardo, Ella Cruz and Miles Ocampo.

The four young actresses, since "graduating" from "Goin' Bulilit", have become among the most recognizable stars of their generation.

Montes and Bernardo starred in the hit 2010 remake of the drama series "Mara Clara", before topbilling their respective top-rating primetime soap operas.

Cruz, meanwhile, starred as the title character in the hit fantasy series "Aryana", which concluded last Friday.

Aside from starring in "Luv U", Ocampo is now a cast member of ABS-CBN's new drama series "Kailang Ko'y Ikaw".