Sharon Cuneta's Marie France billboard hit

Posted at 02/01/11 4:58 PM

MANILA, Philippines - An official of weight slimming center Marie France Body Clinic has vehemently denied speculations that Megastar Sharon Cuneta's latest billboard will be removed for purportedly violating a guideline set by the Ad Standards Council (ASC).

"Totally not true. Totally absurd. We never claimed anything that's not true, that people don't see. She even answered that herself on her interviews. We, or even the ASC, have not received any complaint. It's approved and the billboard is up because it's real. Even the photographer, down to the stylist, can attest to the pictures released," said NJ Torres, public relations officer of Marie France.

In January, Cuneta was chosen to be Marie France's latest endorser. Her billboard, which can be seen along major highways in Metro Manila, shows a healthy Cuneta versus a slimmer version of her.

Reports said some groups were claiming that Cuneta’s billboard doesn’t reflect the truth, and that it is violative of an ASC provision that states that “before and after situations must reflect truthful and factual comparisons.”

“Comparisons of the 'antecedent' situation with the subsequent 'situation' must not be exaggerated or misleading," the provision adds.

According to its website, ASC is a non-stock, non-profit organization, which aims to promote truth in advertising through self-regulation of advertising content.

The management of Marie France, however, maintained that Cuneta’s photo was “unretouched” contrary to what others claim.

“As what we said before, with Sharon Cuneta's status, we don't think she will also put herself in that situation just to sell a lie. Let's be happy, watch and see. Again, not totally true, " Torres added. –Showbiz News Ngayon