'Gangnam Style' song off limits to politicians

Posted at 02/12/2013 8:23 PM | Updated as of 02/13/2013 3:38 PM
Korean superstar Psy 

MANILA – Filipinos may soon be bombarded with different versions of the Korean pop hit "Gangnam Style" with the official start of the election campaign season.

But, according to MCA Universal Music Group, which holds the license to the song in the Philippines, it has not issued rights for the use of “Gangnam Style.”

Korean star Psy personally gave the directive that no adaptations or changes in the lyrics be made to the song.

“We received a directive na ayaw ipagamit to anyone. Especially sa political ads, hindi puwedeng gamitin. It means if there is anything out there na gumagamit ng Gangnam, dapat itigil na,” said MCA Universal Music Group President Ricky Ilacad.

Parties looking to use any song must first ask permission from the publisher and composer and pay for the license to use it.

The same rule applies to OPM and novelty songs.

“Usually the politicians get the songs that are most popular, gaya ni Mr. Swabe,” Kathleen Dy Go of Universal Records said.

Senatorial candidate JV Ejercito, for instance, was able to get permission to use the song "Call Me Maybe.”

Campaign jingles are a big business especially during election season.

The use of OPM songs may cost between P300,000 to P400,000, while foreign songs could reach over a million pesos depending on the composer and publisher.

Record publishers warn they will run after individuals who do not follow the copyright law.
 
Three candidates have been warned against using the “Gangnam Style” in their sorties.