'Ina Kapatid Anak' breaches 40% ratings mark

Posted at 02/18/2013 6:38 PM | Updated as of 02/19/2013 1:56 AM

MANILA, Philippines – Most Filipino viewers across the country were glued to their TV screens last Friday as the much-awaited debut scene of the primetime series “Ina Kapatid Anak” marked its all-time highest nationwide ratings.

The much-awaited debut scene of Celyn and Margaux on "Ina Kapatid Inak."

Based on the data from Kantar Media, the Friday episode earned 40.1% national TV ratings, 20 points ahead of GMA7’s "Indio" with 17.4%, and "Pahiram ng Sandali" with 16.1% national TV ratings.

The February 15 episode of the series featured the grand 18th birthday celebration of Celyn (Kim Chiu) and Margaux (Maja Salvador).

Tagged as the “Gabi ng Pagpapakilala” episode, the show did not only feature the formal introduction of Celyn as a member of the Marasigan family but also the much-talked about confrontation between the characters of Chiu and Salvador.

Also starring Cherry Pie Picache, Ariel Rivera, Janice de Belen, Eddie Gutierrez, Pilar Pilapil, Ronaldo Valdez and Xian Lim, "Ina, Kapatid, Anak" airs weeknights during ABS-CBN's Primetime Bida block.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.

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