'Huwag Ka Lang Mawawala' sold for airing in 3 countries

Posted at 02/21/2014 6:08 PM | Updated as of 02/21/2014 9:46 PM
'Huwag Ka Lang Mawawala' stars (from left) KC Concepcion, Sam Milby, and Judy Ann Santos. ABS-CBN

MANILA - "Huwag Ka Lang Mawawala," the 2013 drama series starring Judy Ann Santos, is set to air in three international territories, producer ABS-CBN announced Friday.

The Primetime Bida series, which concluded its local run last August 23, was among the ABS-CBN programs showcased at the recent Asian Television Forum in Marina Bay Sands, Singapore.

Titled "Against All Odds" for its international audience, the soap has been sold for airing in Malaysia, Cambodia, and Vietnam.

Starring Santos as battered wife Anessa Panaligan, "Huwag Ka Lang Mawawala" was billed as an advocacy series for women's rights, as it centered on the character's journey from being a submissive partner to a powerful woman bent on revenge and reclaiming her son.

It also starred KC Concepcion, Sam Milby, Tirso Cruz III, Coney Reyes, John Estrada, Joseph Marco, Empress Schuck, and Mylene Dizon.

The series was under the direction of Malu Sevilla, Jerry Sineneng, and Tots Mariscal.

"Huwag Ka Lang Mawawala" ended its three-month run with its highest-ever rating of 32.5% across the country, according to Kantar Media, as measured using a panel size of 2,609 urban and rural homes.

"We are very glad to end 2013 with strong international sales of our drama content," ABS-CBN Head International Distribution Leng Raymundo said in a statement.

More shows going int'l

She said that apart from "Huwag Ka Lang Mawawala," two other ABS-CBN series -- "Got to Believe" and "Be Careful With My Heart" -- attracted markets at the December trade show in Singapore.

"These three dramas represent the continuous evolution of our storytelling and improved production values that are being appreciated abroad particularly in Asia and Africa," she said.

The ongoing "Got to Believe," which will air its final episode on March 7, has received numerous inquiries, with negotiations in the works, according to Raymundo.

Likewise still ongoing, "Be Careful With My Heart" has already started airing on TV3 in Malaysia, where it regularly becomes a trending topic on micro-blogging site Twitter, as in the Philippines.

The international airing of "Huwag Ka Lang Mawawala" follows several other successes of Kapamilya programs overseas.

ABS-CBN, through its International Distribution Division, has already sold over 30,000 hours of content to over 50 territories worldwide. These include "Pangako Sa'Yo," the 2000 series starring Jericho Rosales and Kristine Hermosa, which is credited as one of the most successful Philippine shows to air internationally.

Other recent Kapamilya shows that have been packaged for the international market include "Ina, Kapatid, Anak" ("Her Mother's Daughter"), "Walang Hanggan" ("My Eternal"), "Apoy sa Dagat" ("Raging Love"), "Princess and I," "Kahit Puso'y Masugatan" ("Hearts on Fire"), "Kung Ako'y Iiwan Mo" ("Without You"), and "My Binondo Girl" ("Jade").

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