ABS-CBN launches summer station ID
MANILA, Philippines - ABS-CBN is beaming with passion and pride this summer.
The network's Summer Station ID this year is all about actualizing your potentials and displaying your talent as an individual or as a group, community or nation under the summer sun.
The music video, which was launched on Sunday on "ASAP Rocks," captures how ABS-CBN and its stars are inspired by Filipinos who strive to be the best that they can be.
ABS-CBN believes that despite the post global recession and other challenges that the country has faced, the resilience of Filipinos will never falter. With a renewed sense of optimism, the Philippines will continue to pursue excellence in any endeavor, it added.
The song “Bida Best sa Tag-Araw” was performed by Star Power grand winner Angeline Quinto and Vincent Bueno featuring rapper J.O.L.O. aka J-Dot. It was written by Love Rose De Leon and Niño Anglo, with music arranged and produced by Marcus Davis.
The 2011 Summer SID was jointly created by ABS-CBN’s Marketing team headed by Cookie Bartolome and Zita Aragon and ABS-CBN’s Creative Communications Management headed by Robert Labayen, Johnny de los Santos, Ira Zabat, and Patrick De Leon.
The SID Creative and Production team members are Dang Baldonado, Edsel Misenas, Kathrina Sanchez, Faith Zambrano, Joan Mole-Santiago, Christina Barbin, Marchie Blaire Mallari, Pam Mercado, Carla Payongayong, Shally Tablada, Mark Bravo, Sheryl Ramos, Adrian Lim, and Kitte Estabillo.
It was directed by Richard Ang and Paolo Ramos. Other members are Peewee Gonzales, Assistant Director; Jimmy Porca, Project Coordinator; Jun Aves, Rommel Sales, Cinematographers; Oliver Paler, Post-Production Head; Rap Dela Rea, Editor; Sam Esquillon, Production Designer; Winnie Mariano, Talent Coordinator; Mary Ann Rejano, Caster; Marvin Bragas, Location Manager.