Long wait for Maya's baby becomes internet meme

Posted at 04/29/14 11:29 PM

Sneak peek: Maya to finally give birth on Labor Day

MANILA - Nearly four months after "Be Careful With My Heart" announced lead character Maya's (Jodi Sta. Maria) pregnancy, the nanny-turned-flight attendant will finally give birth in the series' episode on Labor Day.


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The latest milestone in the love story of Richard (Richard Yap) and Maya will happen on May 1, producer ABS-CBN announced on Tuesday.

The couple, along with Richard's children -- Luke (Jerome Ponce), Nikki (Janella Salvador), and Abby (Mutya Orquia) -- will finally welcome the latest additions to the family, who they endearingly call "Baby Kambal."

The arrival of the twins will mark the end of a long wait for fans of "Be Careful With My Heart," which has become the subject of an internet meme in the past weeks.

A mock letter addressed to ABS-CBN about Maya's pregnancy has gone viral, getting laughs from netizens who religiously watch the show. In the letter, milestones in other ongoing shows are compared to the pace of "Be Careful With My Heart" leading up to Maya's birthing of her babies.

"Be Careful With My Heart," which premiered in July 2012 and was originally slated to run for only one season, continues to be a ratings success for ABS-CBN and has been credited for shaking up daytime programming in the Philippines.

Now on its 22nd month on air, the "kilig-serye" remains the No. 1 daytime show in the country, according to Kantar Media. It averaged a national audience share of 19% for the month of February, ranking it 12th overall as the most watched program in the Philippines.

The popularity of the series has also spawned a line of merchandise, a gold-selling official soundtrack album, a wedding magazine special, and an international concert tour for Filipino viewers overseas.