‘Princess and I’ debuts to strong ratings

Posted at 05/03/12 5:18 PM

MANILA, Philippines – ABS-CBN’s latest primetime series “Princess and I” has turned out to be a huge ratings winner, clinching the third spot on the list of most-watched TV shows in April.

Shot partly in the South Asian kingdom of Bhutan, “Princess and I,” which stars Kathryn Bernardo and Enrique Gil, had an average national TV rating of 28.8% after debuting last April 16, according to the global audience research group Kantar Media.

ABS-CBN’s hit primetime drama “Walang Hanggan” continued to top all programs in Metro Manila, Mega Manila, and national TV ratings. It averaged 34.6% in terms of TV ratings across the country.

The recently concluded “E-Boy” with 30.2% came in second.

The three shows helped ABS-CBN keep its stronghold on primetime TV, the most important part of the day for both viewers and advertisers, last April, Kantar Media said.

Overall, 11 out of the top 15 programs for April were produced by ABS-CBN. Other Kapamilya shows in the list include “Dahil sa Pag-ibig” (24.7%), "Wansapanataym” (23.6%), “Rated K” (20.5%), “Kapamilya Deal or No Deal” (20.1%), “Toda Max” (19.1%), and “Sarah G Live” (18.5%).

“Maalaala Mo Kaya” remains to be the most watched program on weekends and ranking fourth in overall tally with 28.6%, while the 25-year-old flagship primetime news program “TV Patrol” is still the No. 1 newscast in the country with 22.9% in TV ratings.

Highest audience share

Kantar Media, which has national panel size of 1,370 homes and 7,535 individuals that are statistically representative of total Philippine TV population, reported that overall, ABS-CBN enjoyed the highest audience share in total day among all TV networks with 35.1% of Philippine households watching its shows.

ABS-CBN hit an average audience share of 42.1% nationwide last month, excluding the Holy Week, on primetime from 6 p.m. to 12 midnight when most Filipinos spend time watching TV and advertisers put their investments to reach more consumers efficiently -- higher by 12.7-points than its rival network GMA's 29.4%. In Metro Manila, ABS-CBN's average audience share for primetime reached 35.4%, beating GMA’s 32.6%.

Across other territories, ABS-CBN remains to be the network of choice by most Filipino homes on primetime as it again topped in Balance Luzon (areas in Luzon outside Mega Manila) with 45.4% share vs GMA's 30.4%. ABS-CBN ruled the Visayas with 55.8% share vs GMA's 18.7% and pulled away further in Mindanao with 59.4% share vs GMA's 15.5%.

Based on Kantar Media's report, ABS-CBN garnered an average audience share of 35.1% in total day with rival GMA Network placing second with 33.7% share.

ABS-CBNnews.com is the news website of ABS-CBN.