ABS-CBN beats GMA-7 in national TV ratings for May

Posted at 06/03/11 1:58 PM

MANILA, Philippines - ABS-CBN led the TV ratings survey last May when it garnered an average audience share of 37%, six points higher than GMA-7's 31%, according to Kantar Media.

During prime time (6 p.m. to 12 mn) last month, more Filipinos also tuned in to ABS-CBN shows, beating GMA in stronghold areas Mega and Metro Manila.

Kantar Media said ABS-CBN's prime time programs improved in terms of average national audience share. They posted a 44% share as against GMA prime time programs' 28%. In April, ABS-CBN had 43%, while GMA had 30%.

In terms of prime time viewership, the Kapamilya network registered a 34% audience share vs. GMA's 33% in Mega Manila. ABS-CBN’s lead over GMA in Metro Manila was even bigger: ABS-CBN got 36% audience share vs GMA’s 31%.

“TV Patrol” is still the country’s most watched TV news program with an average rating of 25.1% vs “24 Oras” of GMA with only 16.6%. It also won in Mega Manila last May 27 with 23.6% vs “24 Oras” (22%) and in Metro Manila (24-31 May) with an average rating of 23% vs “24 Oras” (20%).

Even on radio, “TV Patrol” on DZMM received a 20% audience share among Mega Manila listeners from April as compared to “24 Oras” on DZBB with only 15%, based on Nielsen’s Mega Manila Radio Audience Measurement survey.

“TV Patrol” was also cited as the most credible source by respondents in a recent survey by StratPolls Inc. Some 45.6% of Filipinos surveyed cited “TV Patrol” for having the "most credible" news reader team on TV while 41.2% cited the team of “24 Oras.” This survey covered the period April 25 to 29, 2011.

Top 12 in regular programs

ABS-CBN took all the top 12 slots in the list of top regular programs for the month of May with “100 Days to Heaven” leading with an average rating of 32.6%.

Joining the top 12 regular programs were “Minsan Lang Kita Iibigin” (32.5%), “Mara Clara” (32.4%), “Mutya” (30.9%), “Maalaala Mo Kaya” (28.5%), “Pilipinas Got Talent” (23.6%), “Rated K” (23%), “Wansapanataym” (23%), “Gandang Gabi Vice” (21.4%), “The Biggest Loser Pinoy Edition” (20.5%), and “Goin' Bulilit” (19.4%).

The new shows of ABS-CBN performed better than GMA’s new shows. “Gandang Gabi Vice” and reality show “The Biggest Loser Pinoy Edition” rated higher than GMA’s best bet “Amaya” (19.4%) even when shown at an earlier prime time slot.

In the noontime slot, “Happy Yipee Yehey” continues to beat GMA’s “Eat Bulaga” in southern Luzon, Visayas, and Mindanao. In May, “Happy Yipee Yehey” rated 12.4% vs “Eat Bulaga’s” 10.7% in southern Luzon, 16% vs 8.4% in the Visayas, and 14.1% vs 6.8% in Mindanao. It is gaining ground in northern Luzon.

In Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN enjoyed a bigger lead with 41% audience share vs GMA’s 32%.

In the Visayas, ABS-CBN pulled away with a 57% audience share vs GMA’s 21%. In Mindanao, ABS-CBN’s audience share averaged 53% vs GMA’s 17%.

The AM radio station of ABS-CBN still dominates Mega Manila as it posted a 38% audience share in April versus DZRH with 15%, based on NMMRAM. GMA’s DZBB was a far third with 14%.

Kantar Media started releasing its Philippine television audience measurement data in February 2009 with panels composed of 1,370 representative households covering urban Philippines and reporting on seven sectors namely the National Capital Region, North Luzon, Central Luzon, South Luzon, the Visayas and Mindanao.