ABS-CBN widens lead with expanded ratings data

Posted at 07/04/2012 3:02 PM | Updated as of 07/04/2012 3:02 PM

MANILA, Philippines -- ABS-CBN shows dominated the list of top 15 programs in June, occupying the top 12 spots, expanded data from Kantar Media showed.

The new ratings data, which now covers rural areas across Luzon, the Visayas, and Mindanao, showed ABS-CBN pulling away from its rival GMA nationwide last month.

Kantar Media added 6.315 million homes in rural areas across the Philippines to its existing 8.82 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide.

"What we see is during primetime, ABS gets more viewers in rural. They have a higher percentage of viewers in rural," Gabriel Buluran, Kantar Media general manager, told reporters on Tuesday.

Data from Kantar Media’s combined urban and rural TV audience measurement survey showed that ABS-CBN's average national audience share hit 42% on total day or a 10-point lead versus GMA with 32%.

From June 25-28, "Kung Ako'y Iiwan Mo" conquered the top spot in the list of daytime programs nationwide.

ABS-CBN strengthened its performance especially in the last week of June where it obtained an average audience share of 43% from June 24-30 against GMA’s 31%.

The network owned by the Lopez family also showed a "remarkable improvement" on daytime (6 a.m. to 6 p.m.) as its afternoon series “Kung Ako’y Iiwan Mo” was the top daytime weekday program from June 24-30 with an average audience share of 47% beating “Eat Bulaga,” which had an average audience share of only 40% for the same period.

The Kapamilya Network also made Philippine TV history as its phenomenal drama “Walang Hanggan” topped all primetime weekday programs with a whopping 45% rating on June 29.

Primetime Bida

ABS-CBN further bolstered its leadership in primetime (6 p.m. to 12 midnight) as it hit a 51% audience share or half of the Philippine TV households tuning in to ABS-CBN and almost twice more than GMA’s audience share of 27%.

ABS-CBN continued its winning streak across other territories in primetime. In Metro Manila, ABS-CBN beat its rival with an average audience share of 37% vs GMA’s 32%. ABS-CBN also challenged GMA in Mega Manila with an audience share of 36%, slightly higher than GMA’s 34%.

ABS-CBN also managed to trounce competition in Luzon with bulk of its primetime viewership coming from Total South Luzon where ABS-CBN scored an average audience share of 63% vs GMA’s 20%. ABS-CBN hit an audience share of 53% vs GMA’s 27% in Total Balance Luzon or areas outside Mega Manila; and 53% vs 27% in Total North Luzon.

Meanwhile, ABS-CBN "Primetime Bida" block garnered an audience share of 60% vs GMA’s 22% in the Visayas and 66% or four times bigger than GMA’s 16% in Mindanao.

“Walang Hanggan” remains to be the most watched program in the country with an average TV rating of 41.8%.

Royal teleserye “Princess and I” came in second place with a national TV rating of 38.6%, followed by the No. 1 weekend program “Maalaala Mo Kaya” in third with 35.9%.

“TV Patrol” remained the leading newscast in the country scoring a national TV rating of 31.8% vs rival “24 Oras” with 17.6%.

New entries

New shows in the top 15 included “The X Factor Philippines” and “Aryana” at No. 8 and No. 10, respectively. ABS-CBN's new talent search scored a national TV rating of 24.4%, while the series about a tween mermaid hit 22.4%.

Other Kapamilya programs in the top 15 are “Wansapanataym” (33.2%), “Rated K” (26%), “Dahil sa Pag-ibig” (25.3%), “Kapamilya Deal or No Deal” (23.1%), “Goin Bulilit” (22.3%), and “ Sarah G Live” (20.3%).

ABS-CBNnews.com is the news website of ABS-CBN.