'Mirabella' exits with record rating
MANILA - "Mirabella," the launching series of Julia Barretto, concluded Friday with its highest-ever nationwide rating, according to Kantar Media.
With an audience share of 27.3% for the day, the final episode registered the series' biggest viewership throughout its three-month run.
"Mirabella" ranked fourth overall in the list of the most watched programs in the Philippines last July 4, trailing other ABS-CBN primetime offerings "Dyesebel," "Ikaw Lamang," and "TV Patrol," in that order.
At the conclusion of "Mirabella," the curse that set off the misfortunes of the titular character was broken after a repentant Olive, played by Mylene Dizon, asked for Mira's forgiveness for pouring her anger with Daisy (Dimples Romana) on her and unwittingly wishing the curse on her at birth.
The apology triggered the breaking of the curse, with a recovering Mira, in her sleep, reuniting with her mother at the tree where the spell originated.
This prompted Mira to finally wake up from near-death after undergoing an operation to save Iris' (Mika del Rosario) life, this time with her wood-like complexion vanishing completely.
As the episode aired last Friday, its official hashtag, "#MirabellaTheBeautifulEnding," zoomed up as the No. 1 trending topic on micro-blogging site Twitter worldwide.
The strong buzz surrounding the series online was also reflected in its viewership over the last three months since it premiered in March.
In June, "Mirabella" averaged a national TV rating of 19.6%, according to multi-national market research group Kantar Media, ranking it the 11th most watched TV program in the Philippines for the month.