'Juan Dela Cruz' is still most-watched teleserye

Posted at 08/05/2013 3:25 PM | Updated as of 08/05/2013 3:25 PM
Kapamilya actor Coco Martin as Juan dela Cruz

MANILA – Coco Martin’s Kapamilya fantasy show continued to be the most-watched teleserye nationwide as it kept a wide lead ahead of other local TV series.

Based on TV ratings data from multinational market research group Kantar Media, which covers national urban and rural homes, “Juan dela Cruz” garnered a cumulative average nationwide rating of 34.9% for the month of July.

Out of the top 15 programs in July 2013, 13 are from the Kapamilya network, and they are the following:

1. "Maalaala Mo Kaya," 35.4%
2. "Juan Dela Cruz," 34.9%
3. "Wansapanataym," 32.2%
4. "The Voice of the Philippines," 29%
5. "TV Patrol," 28.7, tied with "Muling Buksan ang Puso," 28.7%
6. "Rated K," 25.8%
7. "Huwag Ka Lang Mawawala." 24.8%
8. "Be Careful With My Heart," 22.8%
9. "Apoy Sa Dagat," 22.5%
12. "Goin’ Bulilit," 21.3%
14. "Kapamilya Deal Or No Deal," 19.6%
15. "Annaliza," 19.4%

Total day viewership

Aside from dominating the list of the most-watched shows, ABS-CBN also remained on top of the ratings game in July with more Filipinos tuning in to its programs with a total day audience share of 42%.

This is eight points higher than GMA with only 34%, and 32 points ahead of TV5 with only 10%.

ABS-CBN also conquered the primetime block (6 p.m. to 12 midnight) with a recorded audience share of 47%, higher by 14 points than GMA’s 33%.

Primetime is considered the most important timeslot when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

Furthermore, the Kapaimilya network ruled the total day viewership garnering an average audience share of 43%, against GMA’s 37% and TV5’s 8% in Balance Luzon (areas in Luzon outside Mega Manila).

Meanwhile, ABS-CBN got 50% versus GMA’s 28% and TV5’s 9% in the Visayas. As for Mindanao, the Kapamilya network got 54% versus GMA’s 25%, and TV5’s 11%.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBNnews.com is the news website of ABS-CBN Corp.