Jodi’s soap is first ABS-CBN series in HD

Posted at 08/10/2012 6:54 PM | Updated as of 08/10/2012 6:54 PM

MANILA, Philippines – Aside from its high ratings, daytime soap “Be Careful With My Heart” boasts another distinction: it’s the first Kapamilya series to be filmed with a high-definition camera.

Richard Yap and Jodi Sta. Maria in 'Be Careful with My Heart'

“That explains the glossy look of the show when people watch it on screen, plus we shoot the series film-style so it has the feel, look and magic of a movie,” said Jerry Jeturian, one of the directors of the ruling daytime soap.

“Be Careful With My Heart,” which stars Jodi Sta. Maria and Richard Yap, continues to dominate the ratings game, according to Kantar Media.

Breaching the 20 percentage-point mark for audience share nationwide, the romantic-comedy series even beats most of the primetime offerings of competing networks.

“We did not expect that there is a morning audience that big that would propel us everyday to the 5th spot of the top overall TV programs nationwide," Jeturian said.

“The show’s simplicity and feel-good tone was able to capture the audience’s fancy. It doesn’t only leave viewers feeling romantic every time, but also with a smile in their hearts," he added.

Starring Jodi Sta. Maria as Yaya Maya and Richard Yap as "sir-chief" Mr. Lim, "Be Careful with My Heart" airs weekdays at 10:45 a.m. before ABS-CBN's noontime variety program "It's Showtime."