Singapore - He's an international recording star. A member of the hip-hop industry's new “Fab Four” – will. i.am, Taboo, Fergie and Filipino American apl.de. ap, known collectively as The Black Eyed Peas.

After selling 20 million albums worldwide with their smash album Elephunk, The Black Eyed Peas, again ruled the US charts with their new hits “Boom Boom Pow” and “I Gotta Feeling.”

With all their success, now apl.de. ap, born Allan Pineda in Angeles, Pampanga, is giving back to his country.

Apl.de. ap is the new face of the Department of Tourism's (DOT) "Take Me to the Philippines" campaign, and he's doing it for free.

“I want the proceeds to go to the Apl Foundation and help out like the same foundation that helped me out to get adopted from the Philippines to the US,” he said. “I want to impact the youth, the Filipino-Americans, to always remember where they came from or to come back to their homeland. When you do that it helps out,” the singer said.

Although he left his homeland at an early age, apl.de. ap still has fond memories of the things and places that make him want to go back to the Philippines.

"I cook myself. If you check out my Facebook, I do bistek in there, chicken adobo and pinakbet…. I still love riding the kalabaw,” he said.

apl.de.ap was only 11 years old when he flew to the United States under a sponsorship by the Pearl S. Buck Foundation, an organization dedicated to the well-being of Amerasian children. He was officially adopted by an American family at the age of 14.

The Filipino American hip hop musician said he hopes to bring the whole Black Eyed Peas to the Philippines.

“I would like to take the whole Black Eyed Peas to Boracay, Palawan, Mt. Pinatubo,” he said.

Tourism Secretary Joseph Durano disclosed that it was apl.de.ap who approached him to discuss the project.

"Siya iyong kumontact sa akin. He wanted to meet with me.... This music video will give that last push for the last quarter. It will create that buzz in all these markets where this will be shown,” he said.

The collaboration between the DOT, apl.de. ap and music channel MTV aims to promote the Philippines to younger people around the world, particularly those who are 15 to 24 years old.

“MTV just came into the picture na I saw na it's right now. We have to be investing now on future consumers. And the thing is about the young today, they're not only future consumers but they are present consumers. A lot of brands today see this particular segment as one of the prime consumers of all types of products. In fact, in all studies, even if they are not the ones buying, they influence the buy,” Durano added.

And the DOT is using full use of the world wide web to reach more prospective tourists.

"Historically, our last quarter is always the peak of our peak. And we want to make sure that that happens,” the tourism secretary said.