‘Princess and I’ tops TV ratings for September

Posted at 10/03/12 8:06 PM

MANILA, Philippine – ABS-CBN’s primetime series “Princess and I” is now the most watched program in the country with a national TV rating of 37.7%, latest ratings data from Kantar Media showed.

“Princess and I,” starring Kathryn Bernardo as a long lost princess, took the top spot from another ABS-CBN ratings blockbuster, “Walang Hanggan,” which slipped to No. 2 with a still-whopping 36.6% national TV rating for the month of September.

Weekend programs “Wansapanataym” and “Maalalala Mo Kaya” claimed the third and fourth spots in the top 15 most-watched programs, both hitting a national TV rating of 33.8%.

Out of the top 15 top running programs in September, ABS-CBN took 13 spots and secured the top 10 spots in the Kantar Media rankings.

ABS-CBN continued to dominate nationwide TV viewing across urban and rural homes in September with an average national audience share of 42%, or 10 points higher than GMA’s 32%, according to Kantar Media data.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s panel also represents 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population.

A recent Kantar Media study also revealed that there are differences in the viewing preferences between urban and rural homes that will be important for advertisers in making ad placement decisions.

The data also showed that ABS-CBN ruled total day viewing from June to September this year with an average national audience share of 42% versus GMA’s 31%.

ABS-CBN also dominated viewer-rich primetime block from 6 p.m. to 12 midnight, when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently, with a national audience share of 49% in the four-month period, or a point lead versus GMA’s 28%.

“TV Patrol,” the only newscast to make it to September’s top 15 programs, remained as the country’s No. 1 newscast with an average TV rating of 32.5% or nine points higher than GMA’s “24 Oras” (18.1%), while “Aryana” steadily climbed to 24.5% from last month’s 22.2%.

Other top Kapamilya programs include “Kapamilya Deal or No Deal” (26.8%), “Rated K” (25.9%), “Goin’ Bulilit” (23.2%), “Be Careful With My Heart” (22.9%), “Lorenzo’s Time” (19.6%), “Sarah G. Live” (19.4%), and “The X Factor Philippines Saturday” (18.7%).

ABS-CBNnews.com is the news website of ABS-CBN Corp.