'Juan dela Cruz' ends as ratings juggernaut
MANILA -- The ABS-CBN series starring Coco Martin as a superhero ended on a high note last Friday as it pulled away as the No. 1 TV show in the Philippines.
The final episode of "Juan dela Cruz," according to data from the multi-national market research group Kantar Media, scored a whopping 38.3% in national TV ratings.
This is almost 10 percentage points ahead of its trailing programs -- ABS-CBN's "TV Patrol" and "Got to Believe" -- which both garnered a nationwide rating of 29.8%.
The October 25 episode of "Juan dela Cruz" also drowned out its rival program aired on GMA-7, "Genesis," in audience share. The latter, according to Kantar Media, only registered 12.6% in national TV ratings.
The finale viewership of the ABS-CBN "fantaserye" was a near replication of its all-time highest rating -- 42.6% during its debut month in February.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, representing 100% of the total Philippine TV viewing population.
In the final episode of "Juan dela Cruz," the "Tagabantay" portrayed by Martin trades in his iconic camisa de chino for a barong as he marries the love of his life, Rosario, played by Erich Gonzales.
Juan also reflects on his turn as a country's celebrated hero from being a regular boy in the streets of Quiapo.
In an apparent nod to "Juan dela Cruz" as a term used to personify the Philippines, he declares anyone who chooses good, and who does not turn a blind eye to wrongdoings, is his own hero.
Produced by ABS-CBN's Dreamscape Entertainment Television, the series was helmed by directors Malu Sevilla, Avel Sunpongco, Jojo Saguin, Darnel Villaflor; along with headwriter Sugho Praico; and writers Philip King, Johnjo Tuason, Keavy Vicente.
The original concept of the series was created by Julie Ann Senitez, Ethel Espiritu, Dindo Perez, Praico, and Lino Cayetano.
"Juan dela Cruz" was seen as a follow-up to the Kapamilya network's tradition of offering inspirational stories, after the likes of "May Bukas Pa" (2009) and "100 Days to Heaven" (2011).
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