MANILA – The election fever has again hit the entertainment industry.

Political affiliations and ambitions of celebrities became clear a day before the deadline for the filing of certificate of candidacy (CoC) expires.

Next year’s election is again expected to be star-studded as many stars are seen to actively participate in the process.

Some celebrities have already been to the Commission on Elections to file their CoCs, ending months of speculations about their political plans.

Others, meanwhile, have endorsed their respective bets in the 2010 elections.

King of Comedy Dolphy and popular noontime host Willie Revillame, two of the biggest names in show business, for instance, joined the fray by formally endorsing the presidential bid of Sen. Manuel “Manny” Villar of the Nacionalista Party (NP).

On Sunday evening, Dolphy showed up at NP’s proclamation rally in Tondo, Manila. He was introduced on stage by Revillame, a known Villar supporter.

In his speech, Dolphy apparently tried to win the crowd by declaring that he, like Villar, grew up in Tondo.

"Noong sinabi sa akin na tiga-Tondo ang tatakbo, kailangan tulungan natin. Ayaw niyo ba na tiga-Tondo ang magiging presidente?” said Dolphy, addressing thousands of people who trooped to Macario Sakay Plaza.

Dolphy, along with his back-up singer and guitarist known as "Brad Pitt from Cainta," also performed songs during the proclamation rally.

Aside from Dolphy and Revillame, "Wowowee" host Valerie Concepcion also attended the event.

Filing of CoCs

Showbiz personalities also descended on Intramuros, Manila to file their CoCs.

Among the early birds were Lani Mercado for Congress, Alfred Vargas and Ogie Diaz for Quezon City councilors, Alma Moreno for Parañaque councilor, and Ara Mina for Quezon City 3rd district councilor.

They were accompanied by their respective families, friends and supporters.

Aiko Melendez is also running for QC vice-mayor under former president Joseph Estrada’s political party.

In Tacloban, actor Richard Gomez filed his CoC for representative of Ormoc. He is running under Liberal Party of presidential aspirant Sen. Benigno “Noynoy” Aquino III.

Former actress Jobelle Salvador also caught many by surprise when she formalized her bid to run for vice-mayor of Makati.

Re-electionist Senators Ramon “Bong” Revilla Jr. and Jinggoy Estrada, actor Christopher de Leon (for Batangas congressman), and singer Imelda Papin (for senator) will file their CoCs on Tuesday.

Meanwhile, re-electionist Batangas Gov. Vilma Santos has this advice to her fellow actor-politicians: “"Intelligence is important but it's not all intelligence. Kailangan may puso ka at may pulso ka sa mamamayan at handa kang magsakripisyo." -With a report from Mario Dumaual, ABS-CBN News