ABS-CBN celebrates 60 years of Pinoy soap opera

Posted at 12/03/2009 1:28 PM

This year marks the 60th anniversary of the Pinoy Soap Opera. ABS-CBN celebrates that legacy that has changed the entertainment scene for six decades by revisiting the metamorphosis of the Philippine Soap Opera.

In 1949, the first radio soap was aired by the Manila Broadcasting Company (MBC) entitled "Gulong ng Palad." Research says that during the early development of radio in the Philippines, the device only catered to music and American propaganda until "soaps" came into the picture. Originally termed "soap" as it was sponsored by soap manufacturers, it was later on called as "soap opera."

Soon after, the soap opera found a more technically-wise home, the television. ABS-CBN aired the first drama soap in 1963, "Hiwaga sa Bahay na Bato." From then on, dozens of drama soaps have ruled television and morphed into other kinds of serials such as ‘teleserye,’ ‘fantaserye,’ ‘action-serye,’ ‘sineserye’ and ‘Asianovela’.

Celebrate the legacy and relive the history as ABS-CBN commemorates 60 years of Philippine Soap Opera.