Fantasy, family, horror films rule MMFF box office

Posted at 12/26/10 11:20 AM

MANILA, Philippines (UPDATED) – The 2010 Metro Manila Film Festival’s (MMFF) box-office receipts soared to P80 million on its opening day Saturday, beating last year’s earnings of P70 million, an MMFF official said on Sunday.

 According to Ric Camaligan of MMFF, “Ang Agimat ni Enteng,” an Imus Productions co-venture with OctoArts Films, GMA Films, APT Entertainment and M-Zet Productions, led the race.

Star Cinema's “Ang Tanging Ina Mo (Last na 'To)” came in second, he said in his interview with radio dzRB.

Star Cinema and Cine Magic's “Dalaw,” Regal Entertainment's “Shake, Rattle & Roll XII” and Regal Films' “Si Inday Bote and the Golden Bibe” placed 3rd, 4th and 5th, respectively.

“Rosario,” “Father Jejemon” and “RPG: Metanoia” were enjoying patronage of film goers as well, placing 6th, 7th and 8th, respectively.

Camaligan said the awards night will be held on December 26 at the Meralco Theater. The awards night will take place a day after the 1st day of the film festival to show that the best picture film will not be based on its box-office strength, he added.

The mainstream film that will be adjudged best picture is taking home P800,000. An independent movie that will clinch the best film award is receiving P100,000.

The best float, meantime, will receive P300,000.

Abs-cbnNEWS.com’s survey

Abs-cbnNEWS.com surveyed major theater circuits in Metro Manila, particularly the malls, and yielded almost the same results as that of the MMFF organization’s partial and official results.

As of 10 p.m. Saturday, fantasy, family-oriented and suspense-horror pictures dominated the box-office results.

At Gateway in Cubao, only the first 3 leading films were publicly announced to interested queries, namely “Ang Agimat ni Enteng,” “Dalaw” and “Ang Tanging Ina Mo Rin (Last na 'To).”

Over at the SM North EDSA, also the first 3 contenders were officially declared by the box-office sentry, although “Shake, Rattle & Roll XII” has been in a neck-and-neck battle with the box-office forerunners.

At SM Megamall, Aldrin Gatlabayan, one of the staff of the cinema department of the mall, said he couldn't divulge the exact titles and figures of the moneymaker movies.

“I am not in the liberty to say anything except perhaps the genre. Well, it's fantasy, family and horror films which are in the top 3 as of today,” Gatlabayan said.

The marquee also reflects how the box-office supremacy is being fought.

Three movie houses are running “Ang Agimat ni Enteng,” two screens are showing “Ang Tanging Ina Mo Rin (Last Na 'To),” and one cinema each for the rest of the 6 films.

Meanwhile, a theater security guard said that “Ang Agimat ni Enteng” was leading the pack on the opening day of the festival. “Dalaw” was running in next and “Ang Tanging Ina Mo Rin (Last na 'To)” came in third.

Judging from the heaps of stubs being dropped off at the box, “Ang Tanging Ina Mo Rin (Last na 'To)” had almost reached the mouth of the box, so with “Ang Agimat...” and “Dalaw.”