Powerful anti-smoking ad showing kids goes viral

Posted at 01/11/14 4:52 PM

MANILA -- An advertisement against smoking where children are seen asking adults to light their cigarette has gone viral, almost two years after it was first released.

Over a minute long, the video titled "Smoking Kid" shows two children approaching adults who are smoking. The adults, in all the situations shown, refuse the kids' request to light their cigarette.

In several instances, the adults are seen explaining why the kids shouldn't smoke, with one saying it would cause them to "die faster" and another mentioning a host of illnesses including lung cancer.

Apparently cutting the conversation, the children then hand the adults a brochure which says, "You worry about me, but why not about yourself?"

The brochure also shows a hotline one can call "to quit smoking."

"Almost every adult who received a brochure paused and threw away their cigarette," a text shown in the video says. "But absolutely no one thew away the brochure."

The video, which was produced by PR firm Ogilvy Asia, was first released in June 2012 by Thai Health Promotion Foundation (ThaiHealth), an independent state agency in Thailand that promotes well-being.

While a YouTube upload of the ad steadily garnered some 300,000 views from June 2012, it only went viral on social media in January 2014 with the number of views spiking to over 800,000 in a matter of days.

As of writing, it already had 820,750 views.