French wine bible expands into China

Posted at 01/13/11 10:26 AM

PARIS - One of the world's top wine magazines, Revue du Vin de France, plans to launch a monthly Chinese-language edition in the spring, the Marie Claire publishing group revealed on Wednesday.

Speaking to reporters in Paris, its publisher Jean-Paul Lubot said the wine market in China was undergoing "a real explosion" and that Revue du Vin wanted to be part of the action.

"One part of the magazine will be dedicated to wine and its consumption in China, to be produced by a team of Chinese journalists," added editorial chief Denis Saverot.

"The other part will deal with great wines from France and carry articles from Revue du Vin, translated and adapted into Chinese."

Founded in 1927, Revue du Vin is regarded as one of the world's premier wine magazines, alongside Decanter in Britain and Wine Spectator in the United States.

The Marie Claire group, with 73 titles in 35 countries, operates in China in partnership with SEEC Media Group, a holding company that deals in advertising and book and magazine distribution.

More and more French wine is being exported to China, notably from Bordeaux. Together with Hong Kong, it has become that southwestern region's biggest market in value terms.