1st 'Yakapalooza' in PH on Valentine's Day set

Posted at 02/01/13 4:51 PM

Hugs good for health, organizers say

MANILA, Philippines -- The National Parks Development Committee (NPDC) is inviting everyone to gather and show their love for one another at the first-ever “Yakapalooza at the Park” on Valentine's Day at the Rizal Park.

A free concert will be held before the “Yakapalooza at the Park” at 6 p.m. on February 14 near the Musical Dancing Fountain.

The event will be graced by some of the country's fast rising stars, bands and singers such as Bea Binene, Barbie Forteza, Julie Anne San Jose, Joshua Dionisio, Derick Monasterio, Enzo Pineda, DJ Joker, and all members of the group Jeepney Music led by Allan Pineda.

Also gracing the event are DCOY, Ikee, Jash Bagabaldo and jazz performers Jive Disciples.

Top radio jocks DJ Rico Panyero and Lala Banderas of 101.1 Yes FM will serve as hosts.

NPDC spokesperson Kenneth Montegrande said 9 p.m. will be declared as the "love hour" to give emphasis on “Yakapalooza at the Park.”

He said it will be the perfect time for loved ones, friends and family members to show the true meaning of love.

People are invited to join the countdown to the love hour to be led by NPDC executive director Dr. Juliet Villegas and other top officials of NPDC.

The event will be staged by Blitz Communications Philippines (BlitzCom) in cooperation with Unisilver TIME, Mario D’ Boro, Coca-Cola, FEMSA Philippines, PLDT, Stage Crafts and Department of Public Works and Highways.

Montegrande said BlitzCom and NPDC aim to give the public a meaningful way to celebrate the day of hearts.

“Valentine’s Day is one of the most important ocassions where you can show to your loved one how he or she means to you without spending a single centavo. Love knows no boundaries even in this very empirical world that we live at. We want to prove that and Rizal Park will be the mute witness for that meaningful moment,” he said in a statement.

Montegrande also shared what he read from The Daily Mail, a leading tabloid in UK.

According to studies commissioned by the University of Vienna, a 20-second passionate hug increases humans' memory level, lowers stress level and normalizes blood pressure.

“…Scientist found that a hormone – oxytocin – is released into the blood stream when you hold or hug a friend close. This lowers blood pressure, reduce stress and anxiety and can even improve your memory.”

“…According to a research from the University of Vienna, you have to be, however, selective over who you hug. Giving a polite embrace to someone we don’t know well can have the opposite effect,” the official report said.