Just curious: Why is the Yakult bottle so small?

Posted at 03/12/2010 3:38 PM | Updated as of 03/16/2010 4:14 PM

This is our first article from the Just Curious series, which aims to answer interesting questions that are usually taken for granted.

MANILA, Philippines - If you grew up drinking Yakult, you've probably asked this question at least once.

And you're not alone -- this question has been discussed in several blogs, social networking sites, and forums through the years. 

Just recently, some 68,000 people in the Philippines banded together in Facebook for a common wish -- for Yakult to sell their products in 1-liter bottles.

 
David and Goliath. A cola can is more than 5 times the size of this 80-ml cultured milk drink.

Despite the huge demand for bigger doses of this cultured milk drink, however, Yakult still comes in a very small serving -- not even half the size of a cola can -- and it has been like this for over 70 years. 

How come Yakult officials still won't budge? Abs-cbnNEWS.com did a little research, and here's what we found out.

Reasons

So why is the Yakult bottle so small?

Is too much of it bad for you? Is it because of the price? Or is it just that company officials never really thought about it?

According to data from Yakult's companies in Malaysia and Australia, the cultured milk drink only comes in small bottles to avoid contamination. In other countries, Yakult is sold in 65-ml and 100-ml bottles.

(NOTE: The Yakult Philippines website -- if there is one -- can't be found by search engines)

Yakult has only one flavor in all countries across the globe, except in Singapore where it's sold in 3 more variants -- orange, grape and apple.

"A smaller bottle is more hygienic. A larger bottle that is not finished might be kept open, thus a bigger risk of infection with other bacteria," Yakult Malaysia said.

"Opening and closing a larger bottle on numerous occasions can result in a decrease in the number of live probiotic bacteria due to the introduction of various air-borne bacteria. This is undesirable because bacteria have the potential to compromise the quality of Yakult," Yakult Australia said.

Yakult has long claimed that each serving of their probiotic drinks contains billions of Lactobacillus casei Shirota strain, which is said to be one of the strongest strains of beneficial bacteria.

One small bottle is enough to keep people healthy each day so there's no need to sell Yakult in bigger servings, the two companies said.

"If Yakult were provided in a larger bottle, people may drink more than needed, and while this is not harmful at all, it can be more expensive," Yakult Australia said.

There you go, we hope those statements from Yakult's two companies answered your question.

Who knows, Yakult may come up with a way to prevent contamination in bigger bottles in the next few years? We'll keep you posted.

------------------------------------

Any question you want to be answered through abs-cbnNEWS.com's Just Curious series? Send an email to karen_flores@abs-cbn.com. 


Bookmark and Share

5 comments

why not in glass bottles like the original years ago..

having the plastic planet docu in mind...
... together with yacult's statement to produce a healthy drink...

I just ask me why the drisk is still bottled in plastic and no longer in the original glass bottles?


Unsatisfactory

Yakult has gives a few unsatisfying statements that don't give a real answer to our question.

1. Bigger bottles increase risk of contamination. - Why not make a can? If the problem lies only in reclosable bottles there shouldn't be a problem with a can right?

2. More than 80ml a day is not necessary. - People don't drink Yakult only for its health benefits, they might as well add some probiotic powder to their yoghurt, which is a lot cheaper and more effective, they also drink the stuff because its tasty. And they want more of it. So why mother us and tell us how much we can drink if we want more? If in fact there is no harm in drinking more. Now it so happens that those who like the taste more than the 80ml provided will just drink several of these bottles, thus needlessly creating huge amounts of plastic garbage.

3. People might spend more if they get bigger bottles, because they would drink bigger amounts. - This is not harmful according to Yakult and this is exactly what the people seem to want. They want to be able to spend a bit more, so they can drink a bit more. Why make it so difficult? Is Yakult really so worried we might spend too much on their product? Really Yakult? Really?

Of course not! Yakult is not worried about its customer's finances, it's worried about their finances. Selling us a liquid by the gulp is highly profitable. The only reason why they get away with it is because people believe the (apparent) myth that too much is bad for you. Another reason for getting away with it is that the amount of sugar in the Yakult product is so high that the main reason why people want more of it is because it gives such an enormous sugar boost, but if you would actually drink more of it actually looses its appeal pretty quickly; that amount of sugar very easily destroys the tongue's palate, think about eating too candy. In Thailand you can actually buy Yakult clones by the liter and thus I speak from experience.

Yakult's appeal is nothing more than a high sugar boost combined with a feeling good about yourself because you think you are drinking something healthy, which is only true for the probiotic part, but certainly not for the sugar part. Yakult is making extraordinary profit margins because of this and has vested interest in keeping the myth that too much is bad for you, which most people think. Those are the real reasons, but that will never be in any statement Yakult will ever make.


Very nice information about

Very nice information about Yakult... I love it.... "OK kaba tiyan"

Pacquiao vs Mosley | Mosley vs Pacquiao | Pacquiao and Mosley

more is dangerous!

as always, the rule of thumb is, too much of everything is dangerous!

EARN DOLLARS while browsing the internet!!!
===================================
http://www.neobux.com/?rh=626C6F62636C616D


yakult

my older brother consumed all the 5 bottles of one yakult pack and after a few hours, he got stomachache and went straight to the hospital.



Links