In-N-Out pops into PH for a few hours

Posted at 03/21/2013 11:34 AM | Updated as of 03/22/2013 12:38 PM
Pinoy foodies line up for a taste of In-N-Out burgers at the Bonifacio High Street in Taguig City on Thursday morning. Photo by Lou Gonzales

MANILA, Philippines – (UPDATED) In-N-Out, a popular burger chain in the United States, landed on Philippine shores on Thursday -- but only for a few hours.

Seafood restaurant Clawdaddy at the Bonifacio High Street in Taguig City was converted into an In-N-Out “pop-up store,” so the brand can sell its products to the public from 11 a.m. to 3 p.m.

Last year, hundreds of Singaporeans lined up at Golden Grill Restaurant, where In-N-Out was selling its burgers. The patties were reportedly gone after five minutes.

The limited menu of In-N-Out at the Clawdaddy restaurant at Bonifacio High Street in Taguig on Thursday. Photo by Karen Flores for ABS-CBNnews.com

“Clawdaddy was chosen based on our location and the items and equipment we have in our kitchen… There was no bidding,” Xchosa Deniega, media relations manager of Clawdaddy and other restaurants operated by Raymund Magdaluyo, told ABS-CBNnews.com.

Filipinos wait for hours in line just to get a taste of In-N-Out burgers at Bonifacio High Street in Taguig on Thursday. Photo by Karen Flores for ABS-CBNnews.com

According to Janice Manansala-Crisostomo, operations director of Clawdaddy and New Orleans, three staff members from In-N-Out in California flew into the country for the pop-up store.

They are assisted by the staff of Clawdaddy and New Orleans for this one-time event.

In-N-Out's Double-Double Burger. Photo by Karen Flores for ABS-CBNnews.com

She stressed that there are no formal talks yet about putting up an In-N-Out branch in the Philippines and that the American chain is merely testing the market, just like what they did in Singapore.